metaverse umbrella waterfall feature

Venturing Across the Metaverse

| Immanual J. Kingsley

Metaverse solutions cut across verticals, from healthcare to fashion to manufacturing, but it’s still in its infancy. Think of it like the internet of 1994, when you used Netscape and a dial-up handshake to navigate the web.  As businesses step into the metaverse, this is the right time to experiment with using it as a service.   

13 Steps to a Content Refresh That Boosts SEO

| Frank Hamilton

According to HubSpot, the biggest challenges that marketers face with content marketing include the creation of content that generates leads and gets high levels of engagement. And 55% of respondents to a Semrush study said improving quality was the best way to improve their content strategy. So what are you waiting for?

When viewed together, such statistics lead to an obvious conclusion – a content refresh can be the perfect solution for many marketers, helping them drive SEO and improve engagement. Hence, here’s everything you need to know about a content refresh.

CX or CSAT illustration

5 Ways Customer Engagement Can Boost Your Ecommerce Site

| Dhruv Mehta

Clearly, engaged customers buy more, and restructuring your ecommerce business with a focus on customer engagement strategies can be a game changer in 2020. Here are 5 aspects of a customer engagement strategy to boost the customer experience and sales:

customer loyalty illustration feature

Amazon Again Tops Brand Loyalty List

| Daniela Forte

Amazon once again hit the number-one spot in terms of brand loyalty as it did in 2018, according to Brand Key’s annual Loyalty Leaders survey, beating out major players like Google, Samsung and Apple atop the list. Here are other retailers that made the loyalty list.

customer loyalty illustration feature

The Retail Customer Puzzle: When to Reactivate, When to Write Off?

| Denise DeSisto

It’s time for retailers to drop their expectations – of loyalty, that is. Too often, rigidly focusing on the best, most loyal customers leads to ignoring others who are worth pursuing. Winning in retail today requires keeping an eye on all customers, even those not living up to loyalty expectations. Here’s how to take an approach that balances both loyalty and engagement.

ecommerce BOPIS illustration

6 Reasons Retail Brands Should Invest in Corporate Social Responsibility

| Charlie Vanek

Connecting to the local communities before the age of Amazon and online shopping was a goal for many retailers. Times have changed and yet today’s consumers want companies to have social awareness by having a people, planet and profit approach to their retail business. Here are six reasons why companies should invest in social responsibility.