Fanbank Lets Stores Sell Items on Facebook through Credit System

| Mike O'Brien

Fanbank, a Santa Monica, CA-based startup, aims to give small business owners a greater opportunity to reach online buyers by creating digital credits that can be redeemed in brick-and-mortar stores through Facebook ad campaigns. The ads show up in shoppers’ newsfeeds, and soon will be publishable on a merchant’s Facebook page.

Improving Customer Satisfaction Hinges on Facebook Messenger

| Jason Kapler

It is estimated that by 2020 customer experience will overtake price and product as the key brand differentiator. How are brands investing in their customers’ experience to differentiate their company from the competition? Here is an inside look at how engaging with customers is changing retail.