Facebook’s recent unveiling of Shops was a major step toward its ambitions to be a major player in not just influencing ecommerce but enabling transactions as well. It allows sellers of all stripes to set up storefronts for free that reach the millions of users on Facebook and Instagram, and soon adding WhatsApp and Messenger to comprise the total suite.
So what is the potential for Facebook? Could it be looking beyond transactions to a WeChat scenario that creates a total consumer experience? In this MCM CommerceChat podcast we talked to Andrea Szasz, a principal in the consumer practice at management consulting firm Kearney, to get her thoughts on the social giant’s initiative, the interplay with other major operators and how it fits into the bigger picture of ecommerce in the COVID-19 era.