How to Use Free Shipping to Boost the Power of Your Holiday Emails

| Greg Zakowicz

People love free stuff, and that includes free shipping. Shouldn’t you use this powerful incentive to pump up the performance of your holiday emails? When preparing your holiday promotions, you’ll want to make it a staple of your strategy. Here are a few ways to incorporate it into your marketing strategy this holiday season.

How to Boost Mobile App Downloads and Motivate Holiday Shoppers

| Mike Hann

As you scramble to finalize your plans and offers for the 2019 holiday season, there’s no better time to take a closer look at your mobile app and mobile commerce strategy. Here are ways to help you boost app performance and deliver the CX shoppers expect, and increase app downloads prior to the kickoff on Cyber Weekend.

Best Buy Offers Free Next-Day Shipping Throughout the Holidays

| Mike O'Brien

Best Buy is getting into the holiday spirit early and pushing back on major competitors, offering free next-day delivery on thousands of items from Thanksgiving through Christmas, and free standard shipping in the few areas where next day isn’t available. The company says it’s available in 42 U.S. markets, covering 99% of its customers.

Consumers Expected to Favor Cyber Monday Over Black Friday

| Daniela Forte

Consumers of all ages are more likely to shop on Cyber Monday than Black Friday, according to a Deloitte survey, spending 59% of their holiday budget online, compared with just 36% in store as ecommerce takes a bigger bite. Here is what Deloitte predicts for holiday 2019.

Holiday Retail Sales Predicted to Top $1.1 Trillion, Deloitte Says

| Daniela Forte

Overall holiday retail sales are expected to increase between 4.5% to 5% this holiday season, according to Deloitte’s annual forecast, passing $1.1 trillion in sales from November through January. Deloitte predicts ecommerce sales will increase 14%-18% during this period to between $144 and $149 billion.

6 Things to Do Now to Get Your Ecommerce Site Holiday Ready

| Bob Buffone

The time to begin preparing for the holiday season that will account for the majority of annual conversions is now. Brands are expected to get their ducks in a row to ensure a smooth holiday shopping experience for customers. Here are six things brands can do to get their ecommerce site ready for the holiday season.