So-called Grinch bots buy up popular toys in bulk at Christmas and resell them at a profit. They affected as much as 97% of traffic to ecommerce sites in the week ending Cyber Monday, Radware claimed. Now Congress is considering legislation for the third time to combat the threat. Will a new law or technology solve the problem?
Even with a shorter season and earlier deals, Black Friday is still a mammoth shopping phenomenon, with a record $7.4 billion in ecommerce sales this year, according to data from Adobe Analytics. It was the second largest online sales day ever in the U.S., after Cyber Monday 2018, at $7.9 billion.
Twenty-nine percent of holiday shoppers in the U.S. aged 18-34 plan to spend the most in physical stores this season, a number that rises to 39% for all age groups, according to a new study from Capgemini. The survey showed 37% of younger consumers overall would spend on retailers giving them access to multiple brands.
U.S. shoppers wants lots of choices, great deals and delivery reliability over speed this holiday season, according to a survey of more than 3,000 consumers by ecommerce platform provider CommerceHub. 68% of respondents said they were either very likely or somewhat likely to shop on the major deal days, a 25% increase over 2018.
People love free stuff, and that includes free shipping. Shouldn’t you use this powerful incentive to pump up the performance of your holiday emails? When preparing your holiday promotions, you’ll want to make it a staple of your strategy. Here’s how to incorporate free shipping into your email marketing strategy this holiday season.
As you scramble to finalize your plans and offers for the 2019 holiday season, there’s no better time to take a closer look at your mobile app and mobile commerce strategy. Here are ways to help you boost app performance, deliver the CX shoppers expect and increase app downloads prior to Cyber Weekend.
Best Buy is getting into the holiday spirit early and pushing back on major competitors, offering free next-day delivery on thousands of items from Thanksgiving through Christmas, and free standard shipping in the few areas where next day isn’t available. The company says it’s available in 42 U.S. markets, covering 99% of its customers.
Consumers of all ages are more likely to shop on Cyber Monday than Black Friday, according to a Deloitte survey, spending 59% of their holiday budget online, compared with just 36% in store as ecommerce takes a bigger bite. Here is what Deloitte predicts for holiday 2019.
The holiday shopping season is upon us and, like last year, this year is expected to once again break online sales records — reaching $142 billion, according to eMarketer. For companies big and small, email marketing is going to have a significant hand in helping drive those record sales.
The National Retail Federation is predicting holiday retail sales between November and December could increase from 3.8% to 4.2%, for a total of $727.9 billion-$730.7 billion, from $701.2 billion in 2018.