Adtech provider Criteo has acquired Australian firm Brandcrush, expanding its media offerings to in-store ad inventory by providing a platform for automating various aspects of buying, selling, booking, placing, measuring and reporting on multimedia ad placements in physical locations. Terms of the deal were not disclosed.
More than ever, retailers need to focus on improving their in-store shopping experiences and leverage technology to create a seamless customer journey. From product information and navigation to personalization, here are some ways ecommerce is influencing the kinds of store experience that customers are looking for.
Grocery assortment planning has been upended by omnichannel. Grocers were comfortable relying on broader, older models that identified underperforming products to remove from a store shelf, or leaning into models that focused on SKU rationalization. But assortment planning now presents an entirely new bag of challenges.
Perhaps the biggest competitive advantages delivery services have over traditional grocery is sourcing and convenience. So, what can traditional grocers do to stop their lunch being eaten? Continue to innovate your channels with products, services and tools that help customers get the most from their in-store experiences.
As the role of the store shifts to meet the needs of omnichannel shoppers, retailers must also evolve to ensure efficient and productive task execution. Make the most out of your omnichannel strategy by automating store operations with digital management processes, exceeding expectations and improving communications.
Over the past couple years, several retailers have launched new scan & go pilots. Some are even calling this tired technology autonomous checkout, comparing it to systems from Amazon Go. But scan & go and autonomous checkout really have little in common. Here’s how the two tech-powered checkout processes differ.
Macy’s has decided against a spinoff of its more profitable ecommerce business, after a review by its board determined the risk for the business and its customer base was too high and that the company was stronger as a combined physical and digital operation. The company is also pausing a store closure plan initiated in 2019.
A week after a name change to Meta, reflecting its aspirations for the so-called metaverse virtual world, the company formerly known as Facebook is looking to open physical stores to sell gadgets associated with its new vision, according to a report in the New York Times.
Consumers are bringing their spending back to offline retailers in 2021, and a now a retail revival, and a likely boost to in-person retail, has already begun. Here are four key technology trends that your brick-and-mortar store can use to accelerate customer engagement in the coming consumer wave.
Challenges around mobile marketing can be overwhelming at times, especially when it comes to making the right call on where and when to spend marketing dollars effectively. That’s why it’s key to understand the four common mistakes many retailers make with their mobile marketing strategy, and how they can be remedied.