Building Cross-Channel Marketing Excellence at Lowe’s

| Daniela Forte

Whether customers are looking for something specific or simply just browsing online or in store, finding a sale is always a bonus. Through specials, retailers strategically place products where customers are sure to find them, physically and digitally. Here is how Lowe’s was able to significantly improve the complex process of producing print and digital circulars across its 400,000 SKUs

Citing Challenges, Dressbarn to Close All Stores

| Daniela Forte

Dressbarn parent company Ascena Retail Group announced it would begin to wind down the brand’s retail operations including the closure of all 650 stores, without giving a firm date. In 2017 the company said the shuttering would take place through 2019.

More than Half of Consumers Expected to Shop in Stores This Holiday Season

| Daniela Forte

Retailers with a physical presence have an advantage over pure-play ecommerce companies this holiday season, according to a survey by JLL Retail, with 57.3% of consumers planning to make the majority of their purchases there. See what five retailers consumers prefer as well as other predictions for their shopping habits this holiday season.

Brick-and-Mortar Retail Makeover Elevates the Experience

| Frank Poore

To find an optimal balance between online and in-store shopping, forward-thinking retailers are reevaluating the concept of brick-and-mortar and reinventing the customer experience. This has led to a broader view of how to get the most value from physical spaces. Learn about the latest ways physical and digital are converging.

3 Strategies for Brands Targeting Back-to-School Shoppers

| Gil Larson

Brands are competing for dollars with big-box retailers like Staples, Office Depot, Walmart and Target as well as computer and apparel companies. With so much at stake, how can you influence back-to-school shoppers? Here is what brands need to know to get more attention and an increased share of purse.