Over the past couple years, several retailers have launched new scan & go pilots. Some are even calling this tired technology autonomous checkout, comparing it to systems from Amazon Go. But scan & go and autonomous checkout really have little in common. Here’s how the two tech-powered checkout processes differ.
Macy’s has decided against a spinoff of its more profitable ecommerce business, after a review by its board determined the risk for the business and its customer base was too high and that the company was stronger as a combined physical and digital operation. The company is also pausing a store closure plan initiated in 2019.
Challenges around mobile marketing can be overwhelming at times, especially when it comes to making the right call on where and when to spend marketing dollars effectively. That’s why it’s key to understand the four common mistakes many retailers make with their mobile marketing strategy, and how they can be remedied.
With omnichannel shoppers being more loyal and more eager to spend, mending fragmented experiences is crucial. It’s clearly time to ensure your store experience is on par with digital. But with so many possibilities from contactless checkout to improved app experiences, knowing where to start is a challenge. Here are some tips.
Retail has changed more in the past year than in the previous decade. The pandemic has accelerated ecommerce and online options, out of necessity. Now, shoppers have more choices than ever, resulting in new demands for their desired in-store experiences, like scan & go. Here’s how it’s a win for retailer and shopper.
Whether we see a reduction of the pandemic in 2021 (hold breath here), the retail landscape has been forever changed and omnichannel is locked in. How will retailers continue to adapt in a very challenging environment? We talked to Dave Cesaro, executive director of client strategy at Valassis, to get his thoughts on what to expect.
While ecommerce offers clear advantages like the ability to read reviews, use mobile payments, choose the perfect size and color, check availability and more, physical stores still have the edge of personal interactions.
That’s why it’s more important than ever to bridge the physical-digital commerce gap.
With store restrictions and the shift to ecommerce, retailers must reorient their strategies to an evolving landscape. As they approach the holiday season, they need to navigate these challenges to maximize profit during the biggest selling season of the year by focusing on timely deals and multichannel visibility to motivate shoppers.