Challenges around mobile marketing can be overwhelming at times, especially when it comes to making the right call on where and when to spend marketing dollars effectively. That’s why it’s key to understand the four common mistakes many retailers make with their mobile marketing strategy, and how they can be remedied.
With omnichannel shoppers being more loyal and more eager to spend, mending fragmented experiences is crucial. It’s clearly time to ensure your store experience is on par with digital. But with so many possibilities from contactless checkout to improved app experiences, knowing where to start is a challenge. Here are some tips.
Retail has changed more in the past year than in the previous decade. The pandemic has accelerated ecommerce and online options, out of necessity. Now, shoppers have more choices than ever, resulting in new demands for their desired in-store experiences, like scan & go. Here’s how it’s a win for retailer and shopper.
Whether we see a reduction of the pandemic in 2021 (hold breath here), the retail landscape has been forever changed and omnichannel is locked in. How will retailers continue to adapt in a very challenging environment? We talked to Dave Cesaro, executive director of client strategy at Valassis, to get his thoughts on what to expect.
While ecommerce offers clear advantages like the ability to read reviews, use mobile payments, choose the perfect size and color, check availability and more, physical stores still have the edge of personal interactions.
That’s why it’s more important than ever to bridge the physical-digital commerce gap.
With store restrictions and the shift to ecommerce, retailers must reorient their strategies to an evolving landscape. As they approach the holiday season, they need to navigate these challenges to maximize profit during the biggest selling season of the year by focusing on timely deals and multichannel visibility to motivate shoppers.
Unless you’ve been living in a cave, you’ve seen that curbside pickup has moved from a secondary method to a primary one for retailers. In the coming months, it will become increasingly clear that today’s curbside experience is just a starting point in terms of what store-based commerce will look like. Here’s a peek inside the near future.
Following the playbook of developing innovative tech then selling it, Amazon is offering retailers its cashierless checkout capability from Amazon Go stores. Amazon said Just Walk Out is already under contract to several retailers it wouldn’t name. OTG, with hundreds of CIBO stores at 10 major U.S. airports, will soon be using it.
Shopping fulfillment center venture ShopFulfill will give digitally native DTC brands a physical presence by Q2 2020 in two prime East Coast locations, downtown Philadelphia and a mall in Moorestown, NJ. Its Anchor Shops will integrate retail storefronts with distribution networks for multiple brands.
Whether customers are looking for something specific or simply just browsing online or in store, finding a sale is always a bonus. Through specials, retailers strategically place products where customers are sure to find them, physically and digitally. Here is how Lowe’s was able to significantly improve the complex process of producing print and digital circulars across its 400,000 SKUs