Increasingly consumers want a quick and seamless payment experience, which is exactly what digital wallets provide. This is why experts predict digital wallets will overtake plastic cards by 2030. Customers are sick of toting plastic, but they’ll never tire of unlocking great deals and personalized offers. Here are three ways that brands can use them to unlock the key to modern loyalty marketing.
The high cost of a bad loyalty program is showing up on bottom lines, demonstrating a direct connection between retention and profitability that leaders can’t ignore. Consumers demand a deeper experience to earn their loyalty, going beyond transactional value. They want to engage in a close, personal way with brands they love, building relationships that evolve with their needs.
As prices continue to rise, more consumers are looking for the value vs. sticking with a particular brand. Clearly, many brands are facing a difficult environment. But there are still solid opportunities to be creative and maximize marketing budgets, despite demanding conditions, that will encourage and keep consumers loyal to your brand.
Nike customers using the Nike Plus mobile app are not only loyal but are big spenders, laying down 40% more than other customers, leading it to test some extra perks. Here are some of the perks Nike customers benefit from.
Lululemon has been testing a loyalty program that charges its members $128 a year, a steep rate considering Amazon charges $119 annually for Prime membership, but one the company feels can be increased based on positive early returns and the value it offers. Here is a look at some of the membership benefits.
If you’re just trying to break into the retail business, or looking to expand your reach, there are a few tips you can take from beauty industry giants, Ulta Beauty and Sephora. Here are ways SMBs can replicate the initiatives that make Ulta’s and Sephora’s businesses so successful.
CVS Pharmacy is piloting a paid membership rewards program called CarePass in the Boston area, offering additional benefits to its Extra Care rewards club members for $5 a month or $48 a year. Here are some of the perks the new membership program promises to its members.
Wayfair, looking very Amazon-ish, has launched a new paid membership program called MyWay that for $29.99 a year gives customers access to benefits like exclusive sales, discounts on installation and assembly services, free shipping and next-day delivery with no minimum order threshold.