loyalty program

Nike Revamps Its Loyalty Program

| Daniela Forte

Nike customers using the Nike Plus mobile app are not only loyal but are big spenders, laying down 40% more than other customers, leading it to test some extra perks. Here are some of the perks Nike customers benefit from.

Lululemon Announces New Loyalty Program

| Daniela Forte

Lululemon has been testing a loyalty program that charges its members $128 a year, a steep rate considering Amazon charges $119 annually for Prime membership, but one the company feels can be increased based on positive early returns and the value it offers. Here is a look at some of the membership benefits.

Sephora store feature

5 Things Smaller Retailers Can Learn from Sephora and Ulta Beauty

| Jasmine Glasheen

If you’re just trying to break into the retail business, or looking to expand your reach, there are a few tips you can take from beauty industry giants, Ulta Beauty and Sephora. Here are ways SMBs can replicate the initiatives that make Ulta’s and Sephora’s businesses so successful.

CVS Pharmacy Launches New Paid Membership Program

| Daniela Forte

CVS Pharmacy is piloting a paid membership rewards program called CarePass in the Boston area, offering additional benefits to its Extra Care rewards club members for $5 a month or $48 a year. Here are some of the perks the new membership program promises to its members.

Wayfair Launches New Membership Program

| Daniela Forte

Wayfair, looking very Amazon-ish, has launched a new paid membership program called MyWay that for $29.99 a year gives customers access to benefits like exclusive sales, discounts on installation and assembly services, free shipping and next-day delivery with no minimum order threshold.