Brand marketing is a battlefield. You’re multitasking around the clock to keep all your channels, campaigns and initiatives going, racing to hit deadlines while putting out fires, and working hard on customer acquisition. Here’s a rundown of the likely marketing sinkholes, and how to avoid them to improve acquisition.
JCPenney’s CMO, Marci Grebstein spoke with Multichannel Merchant’s sister publication, Chief Marketer on its newly launched multichannel campaign, “Style and Value for All” that aims at the importance of getting it right with women in marketing today. Here is what Grebstein had to say about the new campaign and what means for JCPenney.