Can ecommerce marketing campaigns really fail by something as mundane as failing to set the right objectives? Yes, they can, and sadly, they often do. Just as professional athletes cannot achieve a desired level of performance by simply starting to run and seeing how fast they can improve, ecommerce marketers need to unpack what drives success and apply their own build-backwards methodology.
As the media landscape evolves and new marketing formats enter the fray, tried-and-true methods of benchmarking may not be as reliable. No matter which new path you’re about to tread, deciding which marketing benchmarks to use and how best to measure them will be instrumental in ensuring successful campaigns.
Adtech provider Criteo has acquired Australian firm Brandcrush, expanding its media offerings to in-store ad inventory by providing a platform for automating various aspects of buying, selling, booking, placing, measuring and reporting on multimedia ad placements in physical locations. Terms of the deal were not disclosed.
Augmented reality is one of the biggest tech trends in marketing, and experts say it’s only expected to rapidly increase. Augment reality marketing allows brands to give their customers unique experiences that are convenient, smart and accessible. We’ll explore how it works and how it can benefit your merchant business.
Understanding microbrowser traffic and its relationship to social can help correlate where conversions are really coming from, enabling marketing spend to be adjusted accordingly for better ROI. Jason Khoury, head of corporate marketing at Cloudinary, talks about how brands can tap the power of microbrowser traffic.
With a critical eye on spending, many brands are leaning on simple, effective and timely marketing campaigns. This strategy is exactly what you should be doing. Understanding which marketing channels give the biggest bang for the buck can go a long way. Here are 3 easy marketing strategies that will help your business now.
Brick-and-mortar retailers selling online saw a 15% boost in advertising spending last week based on COVID-19, according to data from MediaRadar, while big-box chains like Target, Costco and Walmart are dialing it back as demand for essentials like cleansers and groceries has been overwhelming.
Retailers who use social causes as part of their brand ethos need to find ways to influence purchase decisions by integrating this messaging into their promotional channels, including email marketing. Here are 7 ways brands can incorporate cause marketing into your email marketing efforts.
Brand marketing is a battlefield. You’re multitasking around the clock to keep all your channels, campaigns and initiatives going, racing to hit deadlines while putting out fires, and working hard on customer acquisition. Here’s a rundown of the likely marketing sinkholes, and how to avoid them to improve acquisition.
JCPenney’s CMO, Marci Grebstein spoke with Multichannel Merchant’s sister publication, Chief Marketer on its newly launched multichannel campaign, “Style and Value for All” that aims at the importance of getting it right with women in marketing today. Here is what Grebstein had to say about the new campaign and what means for JCPenney.