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Criteo Buys Brandcrush, In-Store Media Capability

| Mike O'Brien

Adtech provider Criteo has acquired Australian firm Brandcrush, expanding its media offerings to in-store ad inventory by providing a platform for automating various aspects of buying, selling, booking, placing, measuring and reporting on multimedia ad placements in physical locations. Terms of the deal were not disclosed.

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The Benefits of Augmented Reality Marketing

| Daniel Browning

Augmented reality is one of the biggest tech trends in marketing, and experts say it’s only expected to rapidly increase. Augment reality marketing allows brands to give their customers unique experiences that are convenient, smart and accessible. We’ll explore how it works and how it can benefit your merchant business.

7 Ways to Use Cause Marketing in Your Email Campaigns

| Greg Zakowicz

Retailers who use social causes as part of their brand ethos need to find ways to influence purchase decisions by integrating this messaging into their promotional channels, including email marketing. Here are 7 ways brands can incorporate cause marketing into your email marketing efforts.

The 7 Deadly Sins of Customer Acquisition

| Alon Tvina

Brand marketing is a battlefield. You’re multitasking around the clock to keep all your channels, campaigns and initiatives going, racing to hit deadlines while putting out fires, and working hard on customer acquisition. Here’s a rundown of the likely marketing sinkholes, and how to avoid them to improve acquisition. 

JCPenney’s CMO Talks Marketing to Women in the #MeToo Era

| MCM staff

JCPenney’s CMO, Marci Grebstein spoke with Multichannel Merchant’s sister publication, Chief Marketer on its newly launched multichannel campaign, “Style and Value for All” that aims at the importance of getting it right with women in marketing today. Here is what Grebstein had to say about the new campaign and what means for JCPenney.