customer ID icons explode from tablet feature

The Customer ID Imperative in a Post-3P Cookie World

| Mike O'Brien

Having an accurate view of your customers – likes and dislikes, behavior, demographics, etc. – is critical to success in retail. Customers want personalization and relevance, but how does this happen as 3P cookies go away? Learn about the importance of people-based marketing as part of a holistic identity strategy in this new reality.

video holiday ad feature

5 Video Ad Tactics to Make Your Brand a Holiday Standout

| Hope Horner

The holiday season is upon us, which is both exciting and overwhelming. There is also the pressure of figuring out how to rise above everyone else’s holiday-themed ads. A well-produced, perfectly timed video ad can elevate your product in memorable ways. Here are 5 principles to focus on when creating your video ads this holiday season.

3 Signs You’re Misappropriating Your Brand’s Marketing Budget

| Joseph Torrillo

With any investment, you have to assess several economic factors before making a decision to pursue it. The same is true with an investment in SEO. However, most brands lack the comprehensive toolset required to understand and accurately quantify the impact of SEO. Here are 3 major signs that your marketing budget is misaligned.

How to Steer Past Three Retention Roadblocks

| Denise DeSisto

Despite the evidence stressing the importance – and payoffs — of a concerted effort to retain customers, many organizations continue to spend a lopsided amount of time and resources on customer acquisition. In the process, they are overlooking rich pockets of revenue and predictably strong ROI from evolving customer relationships. Here are three common retention roadblocks marketers need to get past.