Metrics

The Children’s Merchandise and Apparel Category targeting parents of babies to teens with everything from toys and educational games to cribs, clothes

Integrating your testing program into a cohesive multichannel plan can inform and improve your entire direct response program. Find out how you can maximize your testing dollars

The holidays aren’t shaping up to be merry for retailers. Many have already responded by slashing prices and starting inventory clearance sales early. So how do you make your store stand above the rest this holiday season? Here’s five ideas

While being PCI (payment card industry) compliant is certainly necessary and should be a priority for any retailer, being secure takes precedence

You know which customers and prospects you want to target with your e-mail campaign, and you know when. But sometimes you need to look past the lists and data and look at the message. Here

Can you build a model to predict the potential for a product that doesn’t yet exist? Sure