Metrics

The Mixed-gender Apparel Universe consisting of buyers of men’s and women’s clothing increased by 11%, or 1.6 million names, in the past year, according

Reports show that consumers are increasingly watching television shows on the Internet. Does that mean you can recycle your short-form DRTV spots and

On the surface, it’s hard to think of two more different radio stars than Howard Stern and John Tesh. Stern is a shock jock; Tesh dispenses music and

Customer acquisition through traditional direct marketing offers can be difficult when you’re a niche merchant with a narrowly defined product category. Blogging is one way to build a relationship with prospective customers

The distance a customer lives from a store generally is predictive of future purchase behavior. But if you calculate it wrong, it could do serious harm to your database

In addition to having to deal with overall postage rate hikes, marketers have also seen the number of postage tiers steadily increase, a method the USPS is using to give marketers the incentive to prepare their mail for more efficient handling

Triggered e-mail campaigns are an easy and highly effective vehicle for creating relevance and capitalizing on the many valuable touch points throughout a customer’s lifecycle