Worldata: List Rental Prices Are Falling
For the first time ever, Worldata
Metrics
Home Products Universe Remains Flat
With the Housing Market in a Slump, it only makes sense that the home products catalog segment is stagnant as well. According to a report from New York-based
July Mailing Take Swing Upward
Catalogers Seem to be gearing up for fall, as mailings to Catalog Tracker’s mailbox were up 24% in July over the month a year ago. Last year the service
Divide and conquer
You’ve probably noticed a few distinct customer segments in your database. And you know that to market effectively to Bob, Carol, Ted and Alice, you need
10 Ways Merchants Can Find New Customers
Money’s tight and times are hard. How can you find new customers when consumers are cutting back even on their bare necessities? Here’s 10 tactics that Lori Paikin, senior vice president of client services at co-op NextAction, suggested at the recent Lenser Summit.
Using E-mail to Drive the Customer Lifecycle
Lifecycle management can be an effective means to strengthen your brand, foster customer loyalty and build your prospect files. It can also be a way for merchants to create more relevant e-mail campaigns.
Live From MeritDirect: 9 Best Practices for B-to-B
White Plains, NY–In his 15 years in sales and 25 years as a database marketer, John M. Coe has seen business-to-business marketing patterns grow and shift.
Live From MeritDirect: USPS Wants Quality over Quantity
White Plains, NY–After years of managing volume, the U.S. Postal Service wants to instead manage mail quality, according to Hamilton Davison, executive director of the American Catalog Mailers Association.
Beyond PCI DSS: Taking the Next Step in Data Security
Most retailers have complied with the Payment Card Industry Data Security Standard (PCI DSS) to secure customer information. But the work doesn’t stop there. Learn why the protection of Personally Identifiable Information (PII) is the next step for retailers
Efficient Databases Require Past-Point-in-Time Views
Most marketing database developers are not deep-dive data miners. Therefore, all too many of today’s databases don’t support strategic analytics best practices