Metrics
Self-Regulate or Die
Imagine a world in which no transactional data can be rented or shared without written consent. Sound crazy? Well, it could happen. Last year, over a dozen states considered bills to restrict unsolicited mail and various forms of data sharing.
How Data Can Help You Serve Your Customers
Everyone wants to feel appreciated
Privacy Witch Hunt Goes After Sears
Privacy alarmists have always thought the rest of us are a bunch of drool-bucket morons who can
Roll Up Your Sleeves, Show Me the Data
Do you take a top-down or bottom-up approach when you do your post-campaign analysis? Do you look at households, individuals, items, orders or recency?
Your answers will tell a lot about your data processing, and what you can expect from your planning.
Mail More, Pay Less: A Postal Strategy
Yes, catalog mailers were slammed again in the May 2007 rate increase. But there
Merge/purge for small mailers
You know you have to combine multiple lists and run them through software to single out duplicate records before a catalog mailing. But the merge/purge
MAKING A RATE CASE
When your shipping costs go up, it would be nice if you could just pass that increase along to your customers. But you can’t: Multiple studies show that
Women’s apparel buyers in vogue
Most women love to shop, especially for clothes and shoes. That’s why women’s apparel, with 33.4 million names, remains by far the largest segment of