Integrate Your Marketing Efforts
Jim Coogan thinks great strides are being made by merchants to become truly multichannel. Still, marketers could be doing a better job using catalogs and Web strategies to drive business.
Metrics
Plan For Reputation Impact in E-mail Segmentation
Sure, any marketer can send an e-mail to a prospect or a customer. But will it make it into the right inbox? Your inbox delivery is all about reputation these days. Here are a few tips on making sure yours is still golden in the eyes of ISPs.
Quick Tip: Suppressing House Files
Sometimes making sure that you
How to Track Incremental Demand
In order to maximize your marketing effort by channel, it
Specialists Acquiring 21st Century Marketing
At the Direct Marketing Association’s List Day event in New York on Aug. 2, Specialists Marketing Services president Lon Mandel said his companies would acquire two firms over the next 45 days. The first one was officially announced Wednesday.
Avoiding One Bounce Too Many
In prior columns, I
Making the Most of Your Co-op Prospecting
With the postal increase now in effect, mailers are asking themselves how they can drive increased performance and possibly reduce circulation. One approach is effectively integrating your prospecting strategy with the cooperative databases.
Use Traditional and Non-traditional Data In Your Models
During a session at List Day on Aug. 2, Erik Findeisen, CEO of direct marketing consultancy FC Data Services, outlined a few traditional and non-traditional sources catalogers should take advantage of when modeling their lists.
Show Me The Data: Map Your Plan
Marketing project deadlines are typically not flexible