List and Data Strategies: Analytic Tools Meet Web 2.0
The marriage of database marketing tools and Web 2.0 has enabled marketing services providers to deliver application programming interface (API) analytics
Metrics
Wanted: One Glass Slipper
If the continuing story of Rate Case 2006-1 were a fairy tale, catalogers would be Cinderella and the Postal Regulatory Commission (PRC) would be the
Seeking Solutions to Postal Predicament
Now that most of the changes proposed as part of the current postal rate case are scheduled to go into effect on May 14, catalogers are scrambling for
Listings
New lists Shoemall During the past 12 months more than 195,000 consumers bought footwear from online merchant Shoemall. Customers, 75% of whom are women,
Market Snapshot: Some Stalling Within Universe of Car-Catalog Buyers
The automotive market has been crawling in reverse for the past few years, judging from the number of active buyers available for rental or exchange.
Catalog Tracker: Sharp Drop in January Mail
Last year January set the tone for overall year-over-year catalog volume. Catalog Tracker, a service of Greenwich, CT-based marketing services firm Direct
Small-Merchant Solutions: Nine Tips for Using the Merge/Purge
Contacting customers with a direct mail piece, such as a catalog, requires data processing. Data processing can be as simple as 1) deciding that you want
When Testing, More Is More
Do you know how big your or button should be? How about what color? Should your online registration process involve more than one page? Right about now