When conducting a merge/purge, names will hit against the Direct Marketing Association pander file, which consists of those people who write the DMA indicating they do not want unsolicited mail. Does that mean you should avoid mailing to all of these names?
After 11 years and enough drama, close calls, and finger-pointing to fuel a season’s worth of episodes of the late “West Wing,” Congress passed a sweeping postal reform bill overnight Dec. 9.
(Magilla Marketing) As the volume of holiday print catalogs threatens to break the backs of America
(Magilla Marketing) Ten years after embracing permission-based list building
What can a high-profit buyer remail do to boost your bottom line? Compare a circulation plan before and after adding a buyer remail. When you take the financials all the way down to the bottom line, you can see the dramatic change in profitability you can achieve.
Business-to-business marketing has become infinitely more complicated and less predictable in recent years. The intense cost-cutting measures and greater scrutiny that followed the 9/11 market setbacks mean companies of all sizes no longer purchase like they once did.
The experience I have had in meeting and working with several small- to medium-sized family run companies this year makes me question how objective they can be about their businesses.
Surveys and studies consistently show that print catalogs are one of the most effective ways of driving Web sales. But judging from the Catalog Tracker
It wasn’t too long ago that insert media were viewed as the red-headed stepsister of prospecting tools. Most catalogers considered package inserts and
The increased use of e-mail communications as a channel serving information as well as for increasing sales means that capturing valid, deliverable e-mail addresses early in the relationship is critical for most online businesses.