The combined average gross deliverability rate for permission-based e-mails increased from 87% in the third quarter of last year to 89% in the fourth quarter, according to a recent study by Lyris Technologies.
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Over the years there has been much discussion about defining various permission levels (opt-in, confirmed opt-in, double opt-in) as a means of promoting industry best practices and in order to further distinguish legitimate communications from spam.
Businesses worldwide lose an estimated 6% of annual revenue due to poor management of customer data, according to a survey into global data quality by QAS, a division of Experian’s Marketing Services Business. In comparison, businesses in the United States admit to losing 7.3% of revenue.
As a high-maintenance catalog shopper, I can be a customer service nightmare
Epsilon Interactive CMO Michael Della Penna outlines the four myths on e-mail marketing in a four-part series for MULTICHANNEL MERCHANT. This week, Myth #1: Phishing and e-mail fraud has created an e-mail crisis.
Cooperative database models are becoming an ever-increasing share of catalogers
List size is one of the strongest predictors of e-mail response rates, according to the 2005 Response Rate Study recently released by Indianapolis-based on-demand e-mail service provider ExactTarget: Open and click-through rates both decrease steadily as list size increases.
During a legislative update for members of the Direct Marketing Association’s Lists and Database Council earlier this month in New York, senior vice president of government affairs Jerry Cerasale said that the Can-Spam Act of 2003 should preempt commercial “do not e-mail” laws that are popping up in several states.
Marketing productivity is down, and marketing resistance is up. It’s tough to disagree with the statements that Craig Wood, group president of marketing research firm/consultancy Yankelovich, made in the beginning of his luncheon keynote speech at the Kansas City Direct Marketing Days on March 7.