TikTok Testing Addition of Social Commerce URLs

| Douglas P. Clement

Short-form mobile video app TikTok is expanding its ecommerce footprint by testing a new feature allowing users to add a shoppable URL to their bios or videos, creating an online store where consumers can shop in the app. TikTok is also reportedly talking with Sony and Warner about licensing deals for a new streaming music service.

How to Boost Mobile App Downloads and Motivate Holiday Shoppers

| Mike Hann

As you scramble to finalize your plans and offers for the 2019 holiday season, there’s no better time to take a closer look at your mobile app and mobile commerce strategy. Here are ways to help you boost app performance, deliver the CX shoppers expect and increase app downloads prior to Cyber Weekend.

Omnichannel Performance of Grocery Retailers a Mixed Bag in Report

| Mike O'Brien

With an omnichannel approach becoming ever more prevalent in the grocery industry, a new report found grocery retailers excelling in some areas while needing a bit of improvement in others. That’s according to a new omnichannel readiness benchmarking report from the Food Marketing Institute (FMI) and FitForCommerce.

Having a Mobile-First Strategy for Your Business

| Daniela Forte

Mobile is a major part of mainstream technology today in retail. However, striving for differentiation, there are significant transformative benefits for retailers who focus on providing employees who operate at the edge with mobile technologies that are specifically designed to impact the customer experience. This infographic by Stratix highlights why retailers need to have a mobile-first strategy.

Report Finds U.S. Retailers Underperforming in Key Omnichannel Categories

| Mike O'Brien

Given all the attention paid to buy online pickup in store including its popularity with shoppers, only 28% of U.S. retailers currently offer the service, compared to 64% of British retailers providing its cousin, click and collect, according to a report from OrderDynamics. Retailers here were also found lagging in other categories.