The same techniques you use to develop your brand and your audience make you an attractive partner for retailers. They want to see mature brand identities. Standing out from a crowded field of competitors takes a clear commitment to a core mission and values, and consistent messaging with a defined target audience. Retailers and customers look for brands that are sincere, consistent and original.
American Eagle Outfitters and Gap, who both launched B2B outsourcing units in 2022 to monetize their large shipping and fulfillment networks, have been adding partners lately to expand their capabilities, providing SMB and omnichannel retailers access to capacity and optimization they wouldn’t have otherwise.
Shipping software provider Shippo has become the first company of its kind to have a direct platform account with FedEx through a new agreement, meaning shippers can access discounted FedEx rates directly through Shippo for two of the carrier’s economy offerings.
Drawing parallels with Amazon’s expansion of Buy With Prime to all U.S. merchants — do they each have moles in the other’s operation? — Walmart and Salesforce have linked up to provide the former’s delivery and fulfillment services to a wider swath of merchants in the latter’s app store.
Breaking the mold, grocery leader Kroger and home goods retailer Bed Bath & Beyond have struck an unusual partnership, with Kroger planning to carry an assortment of home and baby products from Bed Bath & Beyond on its ecommerce channel as well as in select stores starting in early 2022.
Walgreens is partnering with subscription beauty retailer Birchbox to build a Birchbox retail experience in select Walgreens stores, including a curated Birchbox shop on Walgreens’ digital properties. Here is how this move could be a game-changer for both companies.
Nordstrom is partnering with Anthropologie to introduce home products line in 15 of their retail locations and on Nordstrom.com beginning March 19. The collaboration is part of a larger trend of partnerships between retailers, sometimes those in competition with each other.