There was good news at the bottom of all those seasonal carts, both physical and digital, as holiday retail sales jumped a healthy 8.5% vs. 2020, while ecommerce sales gained 11% off a monster year, according to data from MasterCard SpendingPulse. Ecommerce represented 21% of sales, up from 20.6% in 2020 and 14.6% in 2019.
An hours-long outage from Amazon Web Services (AWS) caused all manner of global havoc on Tuesday, shutting down government and private websites, robotic vacuums and popular streaming services as well as idling Amazon facilities as networks and apps went dark and operations ground to a halt.
Like its holiday twin Black Friday, Cyber Monday in the U.S. saw ecommerce sales reverse course for the first time in memory, according to Adobe Digital Insights, dropping 1.4% from 2020. Consumers en masse have heeded warnings about stock-outs on digital shelves amid supply chain-fueled inventory shortages by shopping earlier.
Ecommerce sales on Black Friday dipped slightly this year, to $8.9 billion from $9 billion in 2020, reversing years of growth, according to data from Adobe Analytics, with larger retailers seeing 22% higher growth than small businesses while the latter saw higher average order value.
With the anticipation of lower foot traffic in stores coupled with inventory concerns, prioritizing your ecommerce channel from a planning perspective, even at the intentional detriment of having lower stock levels in stores, may save sales during this peak holiday shopping period. And omnichannel is no longer an option.
Like lots of things, Cyber Weekend ain’t what it used to be, with a lot of air let out of the balloon. Major retailers vie to outdo each other by launching Black Friday deals ahead of the starting gun. Black Friday deals at Target, Best Buy and Amazon all launched last week, with Walmart joining today. Here’s an outlook and some thoughts.
Walmart reported its ecommerce sales in the U.S. increased 8% in the third quarter, and have gained a total of 87% since the same period in 2019, an incredible jump since pre-pandemic days as the retail giant continues to expand digitally, while declaring itself ready for the holidays.
So, here we are again. Cyber Monday and Black Friday are fast approaching, and we’re just days away from the official kickoff for the seven-day period that encases these two mega events in the ecommerce calendar: Cyber Week. Thankfully, it is relatively simple to structure your promotions in a way that safeguards your margins.
Given the tight labor market and climbing ecommerce order volumes, planning ahead has never been more fundamental. Like any fulfillment center function, your returns process can impact employee retention. Here’s how you can make your organization more attractive for current and future employees.
In an effort to make ordering and receiving goods easier for the holidays, Walmart and Target have both announced upgrades to their omnichannel strategies as supply chain woes continue to impact inventory stock levels and consumers worry that products won’t be available.