Personalization

Lands’ End on Being a Customer Experience Leader

| Mike O'Brien

What does it take to be a customer experience leader? Kelly Ritchi, SVP of Employee and Customer Services for Lands’ End, talks about the iconic brand’s philosophy and approach to customer service, what sets it apart and the business benefits it sees as a result. The company is a finalist in the leadership category for the Excellence in Customer Experience awards from Multichannel Merchant; winners will be announced during a luncheon on March 29 at Operations Summit 2017 in Pittsburgh.

5 Ways Call Center Outsourcing Can Help Increase Profitability

| Curt Barry

Outsourcing your call center functions to a qualified call center company gives management more time to focus on developing products, customer acquisition, marketing campaigns and other growth initiatives. See what other benefits you can gain from an outsourcing arrangement.

Gap Birchbox

Birchbox on Achieving Excellence in Packaging

| Mike O'Brien

Pooja Agarwal, Vice President of Operations for Birchbox, talks to Multichannel Merchant Senior Content Manager Mike O’Brien about the company’s approach to packaging and how it achieves consistent excellence in this key area of the customer experience. The company is again a finalist in the category for the Excellence in Customer Experience Awards, with winners announced March 29 at Operations Summit 2017 in Pittsburgh.

L.L. Bean, ecommerce, catalog, ecommerce catalog, Leon A. Gorman, ecommerce pioneer

L.L Bean on Creating Excellence in Brand Communication

| Mike O'Brien

What does it take to create excellence in brand communication? L.L. Bean, an iconic brand, has been doing it right for decades. Brad Mason, the company’s SVP of brand communication, discusses the company’s approach with Multichannel Merchant. The company is a finalist in the category for this year’s Excellence in Customer Experience awards, with the winners announced March 29 at Operations Summit 2017 in Pittsburgh.

3 Ways to Drive the Retail Customer Experience

| Lori Mitchell-Keller

When shopping for a product, the price and quality of an item are often key differentiators for consumers. In today’s digital world, however, the customer experience is equally, if not more, important. Here are three ways retailers can drive the customer experience.

What Shoppers Thought of the 2016 Holiday Delivery Experience

| MCM staff

How did shoppers react to their holiday delivery experience in 2016, and what were the weak and strong spots for retailers? What kind of complaints did they have, and what areas do retailers need to shore up to improve their performance in 2017? This infographic from Convey provides some insights and tips on how to improve the experience in 2017.

An Omnichannel Mixed Bag, Delivered in a Box

| Mike O'Brien

As someone who lives, eats, sleeps and often writes about omnichannel, it’s always interesting to be a participant in the “anytime, anywhere, anyhow” dynamic. See how Bob’s Stores got my experience exactly right, but fell down in terms of fulfillment efficiency.

Lessons Retail Marketers Can Learn from HBO’s “Westworld”

| Kerry Liu

Though we aren’t at a “Westworld” level of human/AI interaction yet, advanced machine learning technology is already informing and enhancing the consumer experience, especially in retail. Using technology that is already available, here are three lessons retailers can learn from the HBO hit show.

Millennial Consumers Want It All

| Kevin Flanagan

As retail continues to evolve, millennials consumers want personalized service in key buying situations, despite growing up in an increasingly technology-driven era. Here are some key insights into their preferences.

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