Personalization is now considered merchants’ best opportunity to differentiate their brands and compete against the Amazon juggernaut by offering their customers an enhanced customer experience. Here are several factors to ensure an enhanced on-site search experience.
Most retailers are acutely aware: November and December have nearly twice the revenue potential as any other month, and the momentum only continues to grow. Here is how retailers can make the most of holiday flash sales this year.
The world of ecommerce is constantly changing, and online marketers need to make sure that they’re prepared for big industry shifts in 2018. Here is how retailers can adapt to these shifts in 2018.
If you’re looking to personalize customer communication, sending batch-and-blast emails simply won’t work. They want relevant messages based on what you know about them, but often don’t get it. Here are some suggestions on how to make it personal for them.
In the modern maze of countless ecommerce sites and a constant increase in competition, providing shoppers with personalized shopping experiences has become crucial for retailers and customers are noticing. Here are a few top factors to focus on to offer a true individualized experience.
Customer experience is the new frontier of business differentiation. Eighty-nine percent predicted that by 2016, they will separate themselves from their competition on the basis of customer experience—more so than product and service Here are six top innovations that will benefit retailers.
Doomsday predictions of a “retail apocalypse” notwithstanding, industry disruptions including thousands of store closings and many bankruptcy filings provide opportunities for brands to grow their customer relationships, according to a new study from Deloitte Digital and Salesforce. See what types of disruptions are paving the way for a retail renaissance.
The relationship you establish with your customers is vital, especially when it comes to understanding how they are engaging with your brands. Here is what survey results revealed about global customers and what they expect from a brand.
When it comes to Gen Z, brands have a loyalty problem. According to National Retail Federation, only 36% of Gen Z feel a strong connection or loyalty to a brand. Here is why Gen-Z customers can be the hardest to please and what retailers need to do to keep them coming back.
In an effort to increase upsell to its most loyal customers, Birchbox has revamped its mobile app after looking at the metrics and finding some of its most engaged customers were using it. Learn about some of the app features that offer a more personalized experience for the subscription service’s mobile customers.