personalized experiences

martech illustration feature

5 Top Martech Trends to Keep Track Of in 2023

| Meagan White

Martech in 2022 was reflective of the growing emphasis on customer centricity. This year is all about striking a balance between continued optimization of brand equity, a consistent focus on customer experience and a conscious evolution of engagement.

omnishoppers mobile in store

How the Store Experience is Influenced by Ecommerce

| Frank Kouretas

More than ever, retailers need to focus on improving their in-store shopping experiences and leverage technology to create a seamless customer journey. From product information and navigation to personalization, here are some ways ecommerce is influencing the kinds of store experience that customers are looking for.

Delivering Personalized Experiences to Better Connect with the Customer

| MCM staff

By delivering personalized experiences to better connect with its customers, LAWLESS Beauty has become one of the fastest-growing makeup brands in the world. In this Multichannel Merchant webinar, LAWLESS President Rachel Shelowitz and Amber Fullerton of One World Direct discuss the brand’s winning formula for CX success.