Unified commerce, unlike omnichannel, provides retailers with global reach in any market; a single version of the truth for scenarios like sourcing and returns; and control over hidden costs like shipping enablement that have crippled margins and ceded far too much ground to the likes of Amazon. See how unified commerce delivers on the promise of omnichannel.
By upgrading omnichannel options like in-store pickup or same-day delivery, businesses can help customers customize their shopping experience to fit their personal needs during the rush of the holidays. While becoming an omnichannel retailer can seem like a daunting effort, these tips will better position retailers for growth this holiday season.
In a recent study from Forrester Consulting and commissioned by NetSuite, midmarket business sellers say their next ecommerce investment will be a unified commerce single-stack solution for their ecommerce and back-end systems. Respondents cited better customer experience, improved costs savings and the agility to remain competitive as top reasons for migrating customers to their ecommerce channel. See what other results were found in this study.