Whether its through innovative product design, collaboration with athletes or unique ads and marketing strategies, Nike embodies excellence in the overall customer experience. Here is how one of the most popular athletic brands leverages personalization across all channels in the customer experience.
The holiday shopping season is fast approaching and starting earlier each year, bringing unique opportunities for brands, retailers and marketers to create special experiences through memorable campaigns. Here are some statistics and insights retailers should be aware of this holiday season.
Given rapid changes in ecommerce and growing expectations of always-on consumers, it’s no surprise that the sector is a hotbed of retail innovation, technology and investment. And a lot of it was on display at this year’s Shop.org conference in Las Vegas. Here’s a sampling of the new tech that was on display in the Innovation Lab.
Google has had access to a tool that helps it track what online ads led to a sale in a physical store in the U.S. for the past year, which was made possible because Google paid for Mastercard transactions. Here is what Google had to say about the partnership.
Artificial Intelligence (AI) is showing up just about everywhere we look. Chatbots are having in-depth, multi-level conversations with customers, and can even respond appropriately to emotions they sense. Here is how AI is changing the retail landscape.
When starting out, new entrepreneurs have a lot of goals with the main ones being gaining recognition for their venture and rapid growth. Overnight success, however, is not the standard; you have to do it the old-fashioned way. Here are six tips that will ensure success in your retail business.
Marvin Ellison, who took over JC Penney after the turbulent Ron Johnson era but has overseen the business during its recent decline, has jumped ship to become the new CEO of home improvement firm Lowe’s as it tries to keep up with category leader Home Depot.
Who will win the battle for consumers’ hearts-and-minds – and their wallets? Will the pure-play online retailers like Amazon and an increasing number of niche online-only sites like Bonobos and Fab.com, or omnichannel retailers that have the power of the Big Box behind them, win the revenue race?
Doomsday predictions of a “retail apocalypse” notwithstanding, industry disruptions including thousands of store closings and many bankruptcy filings provide opportunities for brands to grow their customer relationships, according to a new study from Deloitte Digital and Salesforce. See what types of disruptions are paving the way for a retail renaissance.
Embattled toy and game chain Toys R Us plans to close another 200 stores, and its web relaunch didn’t happen on schedule, prompting many observers to cast doubts on its future viability. This is on top of a previously announced closure of 170 stores in April.