After teaming up with Kenshoo Social, a social marketing platform, to create an integrated Facebook marketing campaign, online retailer, Zappos, generated approximately 85,000 visits to its website in just two months.
It’s never fun to see a customer take their business elsewhere, but it does happen. In this infographic from 360 Connext, you will learn a few simple techniques that will make it easier for your customer to give you, and your brand, a second chance.
Many advertisers have made adding or expanding retargeting advertising a priority for their digital marketing campaigns in 2013. As this opportunity continues to be a cost-effective means to increase conversions from existing traffic sources, the space will get more competitive and prices will continue to rise. This points to the need for marketers to be more sophisticated in deploying retargeting programs, leveraging stronger strategies than many currently in use.
This holiday season and continued into 2013 could be the year to execute sophisticated target campaigns. But what if you are a family-driven brand worried about protecting your image? Here are four tips that you can take in order to protect your online reputation while reaping the rewards of automation.
Knotice has released its annual mobile and tablet email survey, which revealed that during Cyber Week 46.76% of all emails opened from retailers were done so on a mobile device. The report also states that overall the mobile open rate during that week jumped to 50% over last year.
If your ecommerce site is not ready for your mobile customers, chances are your emails are not there yet, either. To help remedy that problem,the editorial staff of Multichannel Merchant has compiled the following tips to get your email marketing messages ready for your mobile customers.
Email presents many opportunities to speak directly to your customers. And since marketers have been at it for a while, it also offers ease of entry. But here’s why email
How do you create the perfect cart abandonment email for your customers? In this infographic, the folks at SalesCycle show you how to get it done in just three steps.
One way to get more mileage out of your email outreach is to improve event-based email marketing. As with personalization and segmentation, even if your resources are limited you can start with a these three types of triggers.
Segmenting allows you to effectively silo your email marketing efforts to both house and cold list names through targeted offers and relevancy in your messaging. Here are some other major benefits of email segmenting.