As merchants search for ways to contend with the behemoth of Amazon – which accounted for about half of ecommerce sales in 2017 – many are focusing on the last mile, returns and outsourcing to battle back. This MCM Outlook report, based on our annual survey of Multichannel Merchant readers, looks at trends and stats in all three areas.
Ecommerce returns are increasing, and merchants need to find new ways to deal with the constant influx. Learn how some top brands are getting ahead of the situation, including making the reverse logistics process more efficient, increasing the speed of customer credit and using friction-free returns as a way to increase customer lifetime value.
While the holiday returns can be a headache, ecommerce brands have an opportunity to use them to generate long-term loyalty and drive additional sales. Here are a few useful tips to help your ecommerce brand turn a traditionally stressful time of year into an opportunity to drive loyalty and first-quarter sales.
Even the most efficient multichannel merchant often struggles with managing excess inventory. Common practices such as discounting or liquidation devalue products and undermine sales. And ecommerce makes it easier for shoppers to find cut-rate products. Here are 8 steps to help you avoid the biggest inventory management mistakes and come out on top.