Discover What Shoppers Have to Say About Your Online Checkout Process

| Ohad Hagai

Shopping online can, and should, be a great experience. It provides consumers with the luxury of not having to leave their house and having their item of choice delivered straight to their doorstep. Here are the primary aspects of the checkout process you need to optimize to avoid cart abandonment.

5 Ways To Streamline the Checkout Experience in 2018

| Bart Mroz

Imagine a potential customer wants to make a purchase from your ecommerce store. Your website is easy-to-navigate so she finds exactly what she is looking for. She adds the product to her shopping cart and immediately begins to checkout. Here are five ways to streamline the checkout experience.

The Truth About Shopping Cart Abandonment

| Daniela Forte

Getting people to convert on your ecommerce site can be a bit of a challenge. In fact, one of the most common reasons for cart abandonment has to do with shipping, taxes and extra fees. This infographic by ShipBob reveals why shoppers aren’t converting on your ecommerce site.

How to Close the Deal in the Shopping Cart

| Daniela Forte

As a customer finds her way through the purchase journey to website checkout, it’s the moment of truth where you either close the deal or log another cart abandonment. This latest report by Multichannel Merchant will look at how to grab the customer at this crucial point in the path to purchase.

Converted Carts: What Retailers Need to Get Right for Customer Acquisition

| Jess Breslav

Bankruptcies and store closures are hitting once iconic brands like Gymboree, RadioShack and Payless, while ecommerce operators like Amazon continue to relentlessly bolster their power. The key will be finding ways to improve customer acquisition to fuel revenues and profits. Discover how new technologies and capabilities will make this possible.

6 Effective Digital Strategies to Boost Conversion Rates

| Bart Mroz

Before the Internet even existed, retailers relied on an assortment of strategies and market intelligence tactics to boost sales—including promotions, direct mail, catalogs, window displays, focus groups, surveys, and ads. Here are six effective strategies to enhance your conversion rates.

Adamandeve.com Launches Global Shopping Cart

| MCM staff

Adamandeve.com, a pure-play ecommerce site for adult products, announced the launch of its international shopping cart, or ICart, on its flagship website. See what this global expansion means for the brand.

ecommerce, ecommerce analytics, ecommerce checkout, ecommerce shopping cart, online shopping cart, shopping cart abandonment

How True Checkout Abandonment Can Be Reduced by 13%

| MCM staff

A site abandonment survey of more than 60,000 ecommerce shoppers by Bizrate Insights found that retailers can reduce abandonment of those customers who visited with the intent to buy, but didn’t complete a purchase, by listening to their problems and their proposed solutions. See more about what the survey revealed and what it means for your business.