Add another cart abandonment headache. A new Baymard Institute study shows 18% of shoppers have abandoned a checkout in the last three months because they didn’t trust a site with their credit card information. Visual upgrades underscoring a perception of security and trustmarks were two suggested remedies.
shopping cart abandonment
As a retailer with an ecommerce site, it can be difficult to keep up with the ever-evolving changes of consumer expectations. Retailers are expected to pay attention to the latest trends to be successful, including where to shop, reasons for cart abandonment, actions taken to qualify for free shipping and return preferences. Here is what retailers need to know about how ecommerce is changing at a rapid pace.