Making the Decision to Replatform
Swapping out your first ecommerce platform and transitioning to a new one can be scary and daunting. So where do you begin?
Technology
10 Tips on SEO Tactics
SEO is an important part of customer engagement and brand recognition. Adam Audette, president of Rimm-Kaufman Group offered these 10 tips on tried and true SEO tactics.
How to Improve Post-Sales Support through Mobile
Mobile commerce has arrived. A surge in tablet adoption – with one-third of American consumers expected to own one by 2015 – and the near ubiquity of smartphones has created a tipping point for mobile retail. By the end 2017, mobile retail sales in the U.S. will reach $31B, up from $8B this year.
Several Retailers Named to the 2013 Online Trust Honor Roll
Retailers including Amazon, American Greetings, and Ralph Lauren earned spots on the 2013 Online Trust Alliance Honor Roll report for their high scores in privacy, security, and consumer protection on their ecommerce sites.
Amazon Launches Marketplace in India
Amazon has officially launched Amazon.in in India, making it the tenth marketplace for the global ecommerce company.
UserTesting.com Launches Enterprise Full-Service Testing Platform
With access to over one million testers, UserTesting.com now offers usability testing designed for large businesses and retailers, complete with advanced targeting, expanded recruiting, live intercepts, moderated testing, quantitative metrics, and research and reporting services.
Why Social Media Logins Matter to Retailers
A new trend that is building steam throughout the ecommerce world is allowing fans and followers of your brand to log on to your site with their Facebook or Twitter profiles. In this infographic from the Social Annex you will learn how social logins are quickly becoming the backbone to onsite engagement and boosting conversion rates for many online retailers.
Free Shipping Major Cyber Monday Focus
When it came to standing out and in front of their competitors over the 2012 Cyber Monday holiday, a new Innotrac report has found that retailer’s main focus was free shipping.
Going Green in the Warehouse
Going green is a major focus for many consumers and more and more are responding favorably to brands who are conscious about their carbon footprint. But going green isn’t just about selling eco-friendly products, according to this infographic from Storage Solutions, retailers can also look into running energy efficient warehouses which can reduce operational costs and increase customer engagement.
New Study Shows B2B Sellers Unprepared for Gen Y Buyers
A new study by Acquity Group has revealed that Gen Y B2B buyers are more likely to shop online than their older counterparts. The study also found that 40% of buyers purchase frequently from Amazon Supply.