The boredom of ecommerce was first identified 24 years ago when CNET proclaimed, “Ecommerce is getting boring these days, and that’s a good thing.” Enter livestream shopping, which has proven to be a great diversion and option for consumers. It energizes through a mashup of live TV shopping, social media and direct interaction.
Online spending in 2020 accounted for 21.3% of total retail sales, up from 15.8% in 2019 and 14.3% in 2018. These totals far outperform expert predictions. In the ongoing global pandemic, consumer shopping habits have changed, so your brand’s ecommerce strategy must adapt, and that includes amplifying your digital shelf strategy.
Nowadays, retail and DTC brands are using visual content such as product demo videos adnd how-to videos to make an entry into consumers’ hearts and minds. So, why should you use Instagram videos and how can they create buzz? Here are some compelling reasons, as well as some best practices for getting attention on Instagram.
Interactivity, fun, engagement, education and commerce are all tied together in the phenomenon of livestreaming commerce, the digital equivalent of a direct selling television channel but with a hip extreme makeover, executives from Estée Lauder and ShopShops told attendees at NRF 2021’s Chapter 1 virtual event.
Cyber Weekend 2020 presented yet more evidence of the the monster that is mobile commerce: 40% of Black Friday sales were from smartphones, Adobe said. As mobile apps going hand-in-glove with this phenomenon, we talked to Lexi Sydow of App Annie about mobile app trends to follow in 2021, including TikTok and livestreaming.
The holiday season is upon us, which is both exciting and overwhelming. There is also the pressure of figuring out how to rise above everyone else’s holiday-themed ads. A well-produced, perfectly timed video ad can elevate your product in memorable ways. Here are 5 principles to focus on when creating your video ads this holiday season.
For years, marketers have said video would be the next evolution in email marketing, but challenges have held it back. Now, 98% of email clients support video, the #1 type of content to inspire consumer research, so the time is right to bring new life to your email marketing. Here’s how to incorporate video in your email marketing program.
Sephora was ranked highest among retailers for both personalization and use of video, followed by Amazon in both categories, according to a study by SundaySky. Walmart earned a 12th place ranking in both, while Target is listed among the top five retailers. Here are how other brands ranked in the study.