What the Rise of Live Video Means for the Future of Retail

| Reggie Yativ

For years, live video and retail were two separate entities, but thanks to the growth of live streaming and other live content trends in the U.S., both consumers and businesses are looking to the technology as a new means of communication and interaction with the world around them.

Sephora Ranks Highest in Study on Personalization and Video

| Daniela Forte

Sephora was ranked highest among retailers for both personalization and use of video, followed by Amazon in both categories, according to a study by SundaySky. Walmart earned a 12th place ranking in both, while Target is listed among the top five retailers. Here are how other brands ranked in the study.