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Estée Lauder Sees Success in COVID Era with Livestreaming

| Mike O'Brien

Interactivity, fun, engagement, education and commerce are all tied together in the phenomenon of livestreaming commerce, the digital equivalent of a direct selling television channel but with a hip extreme makeover, executives from Estée Lauder and ShopShops told attendees at NRF 2021’s Chapter 1 virtual event.

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Mobile Apps in 2021: TikTok, Ad Spend and Livestreaming

| Mike O'Brien

Cyber Weekend 2020 presented yet more evidence of the the monster that is mobile commerce: 40% of Black Friday sales were from smartphones, Adobe said. As mobile apps going hand-in-glove with this phenomenon, we talked to Lexi Sydow of App Annie about mobile app trends to follow in 2021, including TikTok and livestreaming.

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5 Video Ad Tactics to Make Your Brand a Holiday Standout

| Hope Horner

The holiday season is upon us, which is both exciting and overwhelming. There is also the pressure of figuring out how to rise above everyone else’s holiday-themed ads. A well-produced, perfectly timed video ad can elevate your product in memorable ways. Here are 5 principles to focus on when creating your video ads this holiday season.

How to Use Video to Increase Engagement in Email Marketing

| Greg Zakowicz

For years, marketers have said video would be the next evolution in email marketing, but challenges have held it back. Now, 98% of email clients support video, the #1 type of content to inspire consumer research, so the time is right to bring new life to your email marketing. Here’s how to incorporate video in your email marketing program.

What the Rise of Live Video Means for the Future of Retail

| Reggie Yativ

For years, live video and retail were two separate entities, but thanks to the growth of live streaming and other live content trends in the U.S., both consumers and businesses are looking to the technology as a new means of communication and interaction with the world around them.

Sephora Ranks Highest in Study on Personalization and Video

| Daniela Forte

Sephora was ranked highest among retailers for both personalization and use of video, followed by Amazon in both categories, according to a study by SundaySky. Walmart earned a 12th place ranking in both, while Target is listed among the top five retailers. Here are how other brands ranked in the study.