Mobile Apps in 2021: TikTok, Ad Spend and Livestreaming

The Cyber Weekend that just passed presented yet more evidence, not that we needed any, of the continued explosion in mobile commerce. Ecommerce from smartphones on Black Friday was up 25% to $3.6 billion in the U.S., representing an astounding 40% of the total, according to Adobe; for Cyber Monday, it made up slightly less at 37%. Mobile apps go hand-in-glove with commerce, so what are some of the trends that will impact mobile apps in 2021?

Lexi Sydow, a Senior Market Insights Manager at App Annie, shares about things to look for with TikTok, data security, ad spend and allocation, livestreaming and the prevalence of “couch commerce.”

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