Although voice tech isn’t new, using it for ecommerce is a relatively recent development. The hands-free approach is novel, but consumers remain skeptical. When voice tech was first introduced, there were obvious capacity limits. Now, there have been significant improvements to enable voice commerce thanks to machine learning and AI.
Grocery giant Kroger is adding voice ordering to its online arsenal, interestingly hitching its wagon to the Google Assistant voice app and not to Amazon’s Echo, at six of its associated brands, the company announced. See what else Kroger is up to as well as other tech skirmishes in the escalating online grocery wars.