Perfect Shipment

| MCM staff

99.9% That’s Herbalife’s order accuracy rate, pre-inspection. Impressive, but not good enough when you’re intent on shipping the perfect shipment. So,

Can’t Touch This!

| Bennett Voyles

The patient, Mr. O.F., complained again today about a recurring dream. He says he dreamed once more that he was a boy. In the dream, he goes down into

Is Your Call Center Safe?

| MCM staff

OF COURSE IT IS, YOU SAY You’ve invested in the latest and best security measures. No one can enter or leave the facility without your knowledge. But

Another Roadside Attraction

| MCM staff

Once upon a time, in the early sixties of the last century, a young fighter pilot named Sam Cutting III came home to Vermont from the U.S. Air Force and

Over There, Over Where

| Sherry Chiger

President Bush and I visited London during the same week in November. But whereas he was greeted by protesters irate over the U.S.’s entry into Iraq,

Brave New Supermarket

| Jeff Morris

THE LAST TIME I SAW something called a Future Store, it was an A&P that had been renovated into what was supposed to be a prototype for A&Ps to come though

Be Still, My Heart

| MCM staff

What’s a product without passion? If you love it, you’ll buy it. At least, that’s what marketers would have us believe. The agency Jack Morton Worldwide

Dear Miss Lonelycarts

| Bennett Voyles

It’s not always easy to communicate with your third-party logistics providers. Most of them are more comfortable in front of their computer screens or

Keep in Touch

| MCM staff

The marketing agency Jack Morton Worldwide rather hysterically defines the ideal shopping transaction as a heart-thudding emotional experience for the