Thanks to bigger screens and better user experiences, Bill Siwicki, the Vice President of Mobile Strategy and Research at GPShopper and an adjunct professor at Depaul University Kellstadt Marketing Center, thinks mobile commerce sales could reach 30% of all holiday ecommerce sales in 2015. Watch Multichannel Merchant’s video interview at Shop.org with Siwicki for his thoughts on geo-targeted marketing, apps, beacons, and more.
Singles Day 2015 may not be big for U.S. retailers. ChannelAdvisor executive chairman Scot Wingo says he hasn’t seen much spillover where Chinese consumers are buying from U.S. merchants. But he adds that the best way to take advantage of the Chinese consumer on Singles Day is to sell on Tmall.
In our new video, learn why merchandise returns have become so important for retailers in general, and particularly online retailers, the elements of a best-in-class returns experience, and more…
U.S.-based ecommerce merchants have to figure out how to take this very small part of its business and grow their cross-border sales. And unless you’re a global brand, and you already have some sort of global distribution in place, you should seriously consider using a third-party partner to get your cross-border strategy in place.
Bala Ganesh, Director of Retail Marketing at UPS, talks candidly about how collaborative synchronization among all the players in the supply chain can be achieved. Watch this video and learn best practices for retailers, benefits for consumers, and more.
Are you ready what your customers are expecting for holiday 2015? In this video, Ian MacDonald, director of ecommerce for Silver Star Brands talks about what he thinks customers will expect this holiday season.
Today’s impulse buyers are armed with smartphones. And if your ecommerce site is not mobile-friendly, and ready to handle the impulse buyer, you may be losing out on a sale. Here’s how you need to optimize your mobile commerce site to capture the impulse buyer.
Global consumer products manufacturer Newell Rubbermaid grows its global ecommerce presence by focusing on areas is already doing business, and matching that up with where ecommerce is either already big or is emerging quite a bit. In this video, Newell Rubbermaid Vice President of Global Ecommerce Jeremy Liebowitz gives us a look at the company’s cross-border strategy.
Retailers throw out the term omnichannel like every merchant is offering their customers the ability to buy online and pick up in store. But truth be told,that’s a big part of the reason you’re seeing a slowdown of omnichannel roll-outs. Here’s why omnichannel tends to fail at the store level.
Bala Ganesh, Director of Retail Marketing at UPS, talks candidly about what retailers are getting out of omnichannel – increased revenue, reduced costs and increased return on assets. Watch and listen to Ganesh here…