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Post By Stephan Spencer

How to Ride the Coattails of an Existing Meme  Oct 15, 2013 4:26 PM By Stephan Spencer

Memes are a free and practically effortless way to get hits. All you have to do is curate existing content already posted to the Internet and perhaps add your own little twist to it. Here’s how merchants are using existing memes to build their online exposure.

The Dawning of the Google (not provided) Age  Oct 08, 2013 3:40 PM By Stephan Spencer

Much to the fear and chagrin of SEOs, online marketers, and webmasters everywhere, Google has confirmed that it has begun work to encrypt all searches, once again reminding us all that we can either adapt or die. Two years ago, Google began encrypting searches for signed-in users.

SEO: Best Practices, Bad Practices  Apr 16, 2012 6:16 AM By Stephan Spencer

Implement these seven steps to move your ecommerce site higher in the search-results list.

How SEO myths can cost you  Dec 14, 2011 10:30 PM By Stephan Spencer

Every day a new search engine optimization myth is born; unfortunately, not every day does an old myth die off. I’m going to do my part in fighting this menace and spreading the truth — by exposing some of the more insidious myths in this very article

SEO Myths: Link Building  Nov 16, 2011 12:41 AM By Stephan Spencer

Every day a new search engine optimization myth is born; unfortunately, not every day does an old myth die off. Here are the myths about link building.

Demystifying the Myths of SEO  Nov 16, 2011 12:31 AM By Stephan Spencer

Every day a new search engine optimization myth is born; unfortunately, not every day does an old myth die off. The net result is a growing population of myths. These are nearly impossible to squash because snake-oil salesmen keep perpetuating …

Balancing pay-per-click and SEO efforts  Nov 02, 2011 9:30 PM By Stephan Spencer

One aspect of search marketing that doesn’t get enough attention and indeed is misunderstood by the search engine optimization practitioner is the interaction

Supercharge your URLs for SEO  Sep 20, 2011 2:36 AM By Stephan Spencer

When optimizing URLs for high rankings, many websites pay little attention to optimizing the URL for maximum clickthrough. Yet the URL undeniably affects searcher clickthrough rates in the search engine results pages. MarketingSherpa demonstrates this in its eyetracking study published in its Search Marketing Benchmark Guide in recent years.

Testing your SEO  Sep 01, 2011 9:30 PM By Stephan Spencer

Search engine optimization is more science than art. As with any scientific discipline, SEO needs to be done with rigor. The results need to be reproducible.

The Wonders of WordPress as a CMS  Jul 01, 2011 9:30 PM By Stephan Spencer

There are several content management systems to use for a microsite, but the WordPress platform is easy to use and offers several advantages

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