5 Pitfalls of Dropshipping and How to Avoid Them

| Sina Djafari

While dropshipping ties up fewer resources in inventory and warehouses and seems a no-brainer, it can also put brand image and customer experience at risk. An online retailer and dropshipping advocate turned logistics expert details the challenges retailers face and how to overcome them.

11 Key Indicators to Help Keep 3PL Service High

| Brian Barry

When problems with your 3PL partner are severe, the first course of action is to resolve the issues before deciding to leave. Watch these 11 key indicators to ensure your 3PL is performing up to the level expected in your agreement with them.

Why Retailers Should Digitize Gift Cards This Spring

| Euphemia Erikson

As consumers begin the hunt for perfect gifts, the pressure is on for retailers to get extra creative in their strategies. Digitizing gift card offerings can be the key to gaining an edge up on the competition. If you haven’t gone digital yet, here are four reasons to make the move today.

Customer Loyalty Depends on Perfecting Your Customer Data

| Lane Hartman

When an existing customer reaches out to a company, how does their interaction start? Are they treated as an old friend with a known history, or do they need to start from square one each time they interact with the business? Here is how to get readily accessible data to enhance your customer loyalty.

Retailers Take Note: The New Marketing Stack is Heating up the Cloud Wars

| Buck Webb

A common theme connected the Amazon, Microsoft and Google earnings reports last quarter: major growth in cloud revenue. Amazon Web Services (AWS) brought in $5.11 billion in revenue in the fourth quarter; Microsoft Azure revenue is up 98%; and Google, while still growing in the sector, says its cloud now brings in $1 billion per quarter. Here is a look at what the future may hold for the marketing cloud stack.