How Consumer Demands and Technology Are Evolving Customer Experience

| Alan Finlay

Technology is shifting how merchants interact with customers more rapidly than ever before. Trends like the Internet of Things (IoT), connected devices, and new approaches to knowledge management mean that merchants have a lot of their plates when it comes to evolving consumer expectations. Here is how retailers can win in the ever-changing retail environment.

Why Growth Teams Are Imperative In the Age of Ecommerce

| Jon Corwin

Retail is a crowded market, especially with the emergence of ecommerce in the past two decades. As it has become increasingly more difficult for brands to capture the attention of potential customers, growth teams have become an invaluable asset for the companies they serve. Find out how your company can implement a growth team that produces successful results.

4 Ways to Unlock the Amazon Buy Box

| Victor Rosenman

Brick-and-mortar stores continue to close their doors as ecommerce businesses continue to thrive in the global market. In fact, global ecommerce sales are slated to nearly double from $2.8 trillion in 2018 to $4.9 trillion in 2021. Here are four ways retailers and sellers can begin integrating into their Amazon strategy today to increase their Buy Box share and maximize sales and profits.

Promotional Excellence: Run Effective Campaigns

| Shikha Jain

Consumers are becoming increasingly jaded when it comes to promotions. With discounts and deals around every corner, retailers are struggling to make their offers stand out. Here are five best practices for successfully applying your promotions so that everyone sees the benefits.

Reducing Expenses by Streamlining Your Ecommerce Supply Chain

| Brian Barry

There are many opportunities to make your SCM more efficient, reduce costs and provide higher service levels to customers, including in sourcing, storage, fulfillment, distribution, IT and transportation. Here are four major ecommerce supply chain areas that you can streamline to reduce your overall fulfillment costs.

Promotional Excellence: Planning the Perfect Campaign

| Shikha Jain

When it comes to promotions, without the right planning it can kill profits and attract segments that will damage your brand image. Even some of the best companies can flop if they fail to plan their promotions properly. Here are six basic questions you need to ask in order to plan a solid campaign.

Thinking Outside the (Subscription) Box

| Justin Cramer

In a saturated industry, subscription box companies need a differentiator to succeed. From Blue Apron’s first-ever experiential retail popup shop to Birchbox’s partnership with Walgreens, they’re looking for ways to grow their business and meet consumer demands. Shipping excellence is one way to set yourself apart from the pack.

The Big Pivot: Why Is Everybody Chasing Amazon?

| Silvio Tavares

Is emulating Amazon enough to succeed? No, because very few companies have the resources. For most, winning the war means quietly striking partnerships and collaboration initiatives with competitors that were once unthinkable. At the center of these initiatives are new collaboration brokers, enabling product innovation at scale.

The Impact of the Brand Influencer

| Daniela Forte

Retailers need to consider brand influencers as part of their marketing strategy. Shoppers today look for authenticity when it comes to product discovery from brands they love. Brand influencers provide shoppers a deeper look not just at products, but into their everyday lives.

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