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Total Information Awareness: Why It Matters for Marketers

| Gerard Daher

Marketers who make sure their team – in fact, their entire organization – has easy access to critical first- and third-party data can achieve total information awareness nirvana. They can use data-driven insights to personalize their marketing strategies, acquire new customers, reduce churn, launch new products and mitigate risk.

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Navigating the Metaverse: A Magic Wand for Ecommerce

| Jason Hartsell

Now that technology has advanced further and skills are being acquired to deliver on past ideas and dreams, we are at a potential breakthrough point. We are in an exciting time of discovery, and everyone is racing to be at the forefront. Here’s my advice for retailers from within and outside the metaverse.

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Cross-Border Ecommerce: Assessing the Risks for SMBs

| Eduardo Lopez-Soriano

As you expand into international shipping, be prepared for the associated complexities of cross-border ecommerce logistics. Businesses that have successful international expansion stories are often those that took the time to lay the critical groundwork, ensuring they were well prepared to handle and address emerging risks.

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Promoting Out-Of-Stocks Wastes Ad Dollars

| Dan LeBlanc

Frustrating shoppers by showing them unavailable products does much more than wasting ad dollars and losing a sale. Out-of-stocks decrease basket sizes, cause VIP customers to leave loyalty programs, damage brand reputation and take customer service members away from helping customers who already bought an item.

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VoC Data: How to Listen to Shoppers

| David Fletcher

After two years of rapid change in ecommerce and retail, what do consumers want? Trust me, they’ll tell you, via Voice of the Customer (VoC) data, and you should be asking and listening. Now that a great customer experience is table stakes, retailers need to know more about them to stand out, making VoC data that much more critical.

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Ad Fatigue, and the Cure

| Justin Ohanessian

Are your ad campaigns receiving fewer clicks than they used to? Are you having trouble generating leads? Are you dissatisfied with your current lack of engagements? If so, your digital marketing may be suffering from ad fatigue. The good news: It’s fixable.

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Click Fraud: Protect Your Digital Ad Spend

| Jake Loveless

Unfortunately, the increase in ecommerce has led to a wave of all kinds of bad actors. In 2020 alone, online retailers lost over $3.8 billion to click fraud on ecommerce ads. To stop click fraud, brands must be knowledgeable about it, learn why they tend to be the primary targets, and be aware of the various schemes.

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Stepping Up Your Ecommerce Sustainability Game

| Andrew Chan

Focusing on ecommerce sustainability initiatives can help you set your company up for success by focusing on the planet, while also creating more opportunities to boost sales. Therefore, it behooves you to step up your ecommerce sustainability game or risk being overlooked by increasingly values-conscious consumers. 

cpg brands

CPG Brands: Product Data Drives Omnichannel Growth

| Jill Mueller

Channel expansion can quickly lead to customer disappointment, poor reviews and high returns if incomplete and/or inaccurate information floods the market. For channel expansion to be successful, CPG brands need to put product data at the center of their omnichannel strategy to drive revenue growth and customer engagement.

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Blockchain Leads to Ecommerce Logistics Savings

| David Zartman

It’s no surprise that transmission of ecommerce logistics documents is turning digital, and in particular, via blockchain. It is a platform that seeks to connect the full ecommerce supply chain ecosystem from start to finish: Ports, ocean/air/rail/truck carriers, customs, freight forwarders, package shippers and more. The reward is massive.