7 Operational Strategies to Remain Competitive and Efficient

| Curt Barry

As you conduct strategic planning for fulfillment, what are the operational strategies you should consider to remain competitive and be efficient in the future? This post looks at 7 trends that are shaping operations in multichannel companies. Note: MCM will start featuring popular Top Hit posts like this one in a new e-newsletter.

Next-Gen PIM is All About the Experience

| Jennifer Krizanek

While current iterations of PIM are highly effective, the tech landscape is shifting to a broader, more powerful paradigm: The product experience. Brands must create emotion-stirring experiences tailored to a consumer’s personality and preferences. But personalization requires serious data management and deep customer insights.

Gen Z kids on their phones can you believe it?

Gen Z Shopping Habits May Kill Off Unprepared Brands

| Mark Hook

For the past decade, brands have scrambled to serve millennials, the first internet-obsessed generation that forced them to rethink ecommerce selling strategies. Now, they are reinventing as Gen Z gears up to enter the workforce and fast becomes a formidable force in the economy. Is your ecommerce platform ready?

SEO illustration

5 Basic SEO Principles to Increase Your Website Traffic

| Mary Whitman

Search engine optimization (SEO) is the cornerstone of the modern business. If you are an ecommerce seller, you cannot grow your base of loyal customers if you’re stuck on page 6 in search results. Here are basic SEO principles that will help you increase website traffic going forward.

holiday shopping online

Holiday Shopping Uncertainty Leads to Ecommerce Innovation

| Jamie Saucedo

With the anticipation of lower foot traffic in stores coupled with inventory concerns, prioritizing your ecommerce channel from a planning perspective, even at the intentional detriment of having lower stock levels in stores, may save sales during this peak holiday shopping period. And omnichannel is no longer an option.

warehouse picking

Human Warehouse Picking Still Has It All Over Robots

| Gabe Grifoni

It’s often joked that robots will soon replace humans, down to the most menial, everyday tasks. But many robotics companies are in an actual arms race to replace human labor, particularly in the supply chain. Yet it’s often still too costly to implement, leaving humans as the most efficient, effective method for warehouse picking.

cross-border ecommerce

Cross-Border Ecommerce: A Checklist

| Juliana Pererira

There is no slowdown in sight for global ecommerce, so now is the time to seize the moment. But before launching, there are many factors to process. Whether you’re a Fortune 500 or an SMB, you can drive prosperous cross-border growth if you tackle a few areas first. Here is a checklist of the high-priority items to consider. 

connected customer experiences

Connected Customer Experiences, Designed for Today

| James Brooke

Today’s ecommerce architectures are fragmented and disconnected. There are many important components to plug gaps and make customer experiences consistent, with an infinite number of journeys. Creating connected customer experiences that are personalized across all channels takes time, but doing it right is critical.

actual cookie sunset feature

Cookie Sunset: Disrupting Booming Retail

| Michele Szabocsik

Money and reputation aren’t the only things at stake when consumer data isn’t collected and managed with a privacy-first approach. Marketing, customer experience and other teams risk losing control of the data and technology they need to improve engagement and drive growth as third-party cookies go away.

cyber weekend

Cyber Week: How Not to Squander Margins

| Simon Bird

So, here we are again. Cyber Monday and Black Friday are fast approaching, and we’re just days away from the official kickoff for the seven-day period that encases these two mega events in the ecommerce calendar: Cyber Week. Thankfully, it is relatively simple to structure your promotions in a way that safeguards your margins.