Freight brokers help mitigate risk by confirming carrier invoices. They make sure carrier insurance is covered and routes are optimized to cut down on wasted drive time, tracking shipments from pickup to final destination. They help to resolve claims for their customers. They ensure that inconveniences are in order for international shipping. So why is “freight brokers” a dirty word? It shouldn’t be.
If you’re selling anything online, odds are that part of your sales funnel is dependent on a payment gateway of some sort to accept payments through a bank card or third-party service. Here’s a primer on who the major providers are, the types of payment gateways, what they do, how they work and their pluses and minuses.
The back-to-school shopping rush is hectic for retailers, ranking just behind the holiday season on the marketing calendar. But now that kids in grades K-12 have returned to class and college students are heading back to campus, it’s time to start planning your back-to-school 2024 marketing campaign. Too soon? Not if you want to make the most of a huge opportunity.
Savvy shippers are introducing automated intralogistics to deliver an enhanced customer experience to gain competitive advantage. They’re also streamlining their business and making warehouse operations as profitable as possible. A multi-agent orchestration platform that is device and technology agnostic switches things up, bringing more uniformity to your fulfillment operations.
The same techniques you use to develop your brand and your audience make you an attractive partner for retailers. They want to see mature brand identities. Standing out from a crowded field of competitors takes a clear commitment to a core mission and values, and consistent messaging with a defined target audience. Retailers and customers look for brands that are sincere, consistent and original.
With the opportunity for so much online revenue at stake, it’s critical to delight consumers with optimized ecommerce packaging that delivers products without damage. Packaging enhancements need to go beyond functionality, using materials that can be reused or recycled. This is good for the business and the environment, and increasingly attractive to consumers.
With all the focus on winning in the last mile, companies need to pay more attention to critical first mile success, addressing the various headwinds that beset it. Brands need to strike a balance in optimizing the first mile that address efficiency, affordability and overall performance. Here are two critical areas to address in order to help you mitigate risks and assure a seamless flow of goods.
Because omnichannel consumer experiences drive back-to-school shopping, brands must champion consistency across all retailers carrying their products. The effort pays off, however, increasing the likelihood that consumers will trust your brand. Focus on an omnichannel strategy that delivers a consistent customer experience, anticipates customer needs and addresses concerns.
Effective ecommerce product data flows are crucial. From product descriptions to stock levels, they inform business strategies. However, as the volume and complexity of data grows, you must explore innovative solutions to manage it more effectively. A PIM system, integrated with your ERP, facilitates automated, accurate product data flow, improving operational efficiency and CX.
Ecommerce business owners now face a reality in which inflation and slowing sales have changed the outlook entirely. Aggregators don’t have the funds they used to, with investments decreasing 60% from the first half of 2021 to the first half of 2022. With a slowdown in consumer spending, owners find themselves facing an important decision: prioritizing growth or profits.