As you conduct strategic planning for fulfillment, what are the operational strategies you should consider to remain competitive and be efficient in the future? This post looks at 7 trends that are shaping operations in multichannel companies. Note: MCM will start featuring popular Top Hit posts like this one in a new e-newsletter.
While current iterations of PIM are highly effective, the tech landscape is shifting to a broader, more powerful paradigm: The product experience. Brands must create emotion-stirring experiences tailored to a consumer’s personality and preferences. But personalization requires serious data management and deep customer insights.
For the past decade, brands have scrambled to serve millennials, the first internet-obsessed generation that forced them to rethink ecommerce selling strategies. Now, they are reinventing as Gen Z gears up to enter the workforce and fast becomes a formidable force in the economy. Is your ecommerce platform ready?
With the anticipation of lower foot traffic in stores coupled with inventory concerns, prioritizing your ecommerce channel from a planning perspective, even at the intentional detriment of having lower stock levels in stores, may save sales during this peak holiday shopping period. And omnichannel is no longer an option.
It’s often joked that robots will soon replace humans, down to the most menial, everyday tasks. But many robotics companies are in an actual arms race to replace human labor, particularly in the supply chain. Yet it’s often still too costly to implement, leaving humans as the most efficient, effective method for warehouse picking.
There is no slowdown in sight for global ecommerce, so now is the time to seize the moment. But before launching, there are many factors to process. Whether you’re a Fortune 500 or an SMB, you can drive prosperous cross-border growth if you tackle a few areas first. Here is a checklist of the high-priority items to consider.
Today’s ecommerce architectures are fragmented and disconnected. There are many important components to plug gaps and make customer experiences consistent, with an infinite number of journeys. Creating connected customer experiences that are personalized across all channels takes time, but doing it right is critical.
Money and reputation aren’t the only things at stake when consumer data isn’t collected and managed with a privacy-first approach. Marketing, customer experience and other teams risk losing control of the data and technology they need to improve engagement and drive growth as third-party cookies go away.
So, here we are again. Cyber Monday and Black Friday are fast approaching, and we’re just days away from the official kickoff for the seven-day period that encases these two mega events in the ecommerce calendar: Cyber Week. Thankfully, it is relatively simple to structure your promotions in a way that safeguards your margins.