Videos Production is Not As Daunting As It Seems

| Daniela Forte

With the holidays steadily approaching, it is important to just get a video online to boost conversion rates for your retail business. This is the advice Simon Mutlu, vice-president of sales for LiveClicker,offered during a recent interview.

Wrigleyville Sports Seamlessly Connects Front and Back End

| Daniela Forte

One of the goals of almost every merchant is to get the front and back end of the business working together seamlessly. The quickest and easiest way to do that, according to Wrigleyville Sports, is to get the entire team on the same page and sharing ideas on shipping, inventory, and ecommerce as a whole. Here’s why your front and back-ends need to be on the same page.

Quiet Logistics’ Robots at Work

| Erin Lynch

Wired has posted a new video introducing the ecommerce world to a few members of the robotic workforce at the Quiet Logistics order fulfillment center in Devens, Mass. According to the video, the robots, which have names such as Peanut Botter, Botter Rum, Juke Bot, Bot-B-Q, and Walter CaBot IV, require a five minute recharge every hour and have a 99.94% accuracy rate.

More Merchants Making Ecommerce Video a Must

| Tim Parry

Nearly 40% (39.8%) of merchants say they plan to add product videos to their ecommerce sites in 2013, according to findings from Multichannel Merchant’s MCM Outlook 2013 report on ecommerce. Click through for more findings, and to download the complimentary report.

Acxiom’s Howe Talks Big Data with CNN

| Erin Lynch

The chief executive of one of the largest data brokers in the country sat down with CNN Money recently to demystify what information is captured from consumers when searching on the web.

Video Tips: Preparing for the Holiday Shopping Season

| Kelly Ford

While marketers have been preparing for the holidays since July, consumers generally begin shopping in November, so there is still a small window to enhance holiday marketing initiatives. The most engaging and effective media for doing so is video. Here are five tips for smarter use of video to make the most of this holiday season.