Continuing to dwarf U.S. sales holidays and Prime Day, Alibaba’s Singles Day pulled in a record 168.2 billion yuan ($25.3 billion) in gross merchandise value (GMV) settled through the Alipay platform, up 39% from 120.7 billion yuan ($17.8 billion) in 2016. See what other staggering stats and figures came out of Singles Day.
The holiday season is crucial for retail brands, generating around 25% of their overall annual sales. As brands compete for the attention of customers during this heavy shopping season, many pour a lot of effort into their social media presence. Here is how several fitness brands are standing out this holiday season.
Nike confirmed it is selling select products directly through Amazon in a pilot program, greatly expanding its reach while also helping address counterfeiting. The news is a direct hit to retail partners like Finish Line and Foot Locker, who will undoubtedly lose sales. Nike will also start selling directly through a partnership with Instagram.