Shift happens. And right now, there’s a seismic shift in how U.S. consumers shop. After years of being told by ecommerce analysts and experts that “this is the Year of Mobile,” mobile commerce is finally here, and it’s taking the traditional retail model with it. Check out why mobile commerce is changing the way retailers are changing everything when it comes to fulfilling orders and communicating with customers.
Having seen success in a 10-store pilot of buy online, pickup in store (BOPIS) program in the third quarter of 2016, Michael Kors plans to roll it out across all of its 300-plus U.S. locations this quarter. The company has also seen success with its new line of wearable technology, and is continuing its pullback from the wholesale channel.
Cyber Weekend 2016 is just three weeks away. No doubt you’re fine-tuning your game-plan to attract holiday season shoppers, and there may certainly be a few new wrinkles to think about in the days to come. Based on a few surveys commissioned by ecommerce vendors, here’s a look at how consumers are saying they will shop during the 2016 holiday shopping season. Think of these results as you finalize your game-plans.