5 Ways Call Center Outsourcing Can Help Increase Profitability

| Curt Barry

Outsourcing your call center functions to a qualified call center company gives management more time to focus on developing products, customer acquisition, marketing campaigns and other growth initiatives. See what other benefits you can gain from an outsourcing arrangement.

How to Choose the Best Customer Care Technology

| Rob LoCascio

When it comes to technology, change is constant and rapid. However, while consumers adopt new gadgets, platforms, and services quickly, how do established brands scramble to keep up? Here is how to best choose the best customer care technology.

5 Surefire Ways to Improve Your Customer Service

| Curt Barry

You expend big sums of money to launch websites, acquire customers, put contact centers and fulfillment in place, but how do you actually monitor customer service performance? To avoid the kinds of issues that can cause even loyal shoppers to vote with their feet, here are 5 tried-and-true ways to improve your customer service.

L.L. Bean, ecommerce, catalog, ecommerce catalog, Leon A. Gorman, ecommerce pioneer

L.L Bean on Creating Excellence in Brand Communication

| Mike O'Brien

What does it take to create excellence in brand communication? L.L. Bean, an iconic brand, has been doing it right for decades. Brad Mason, the company’s SVP of brand communication, discusses the company’s approach with Multichannel Merchant. The company is a finalist in the category for this year’s Excellence in Customer Experience awards, with the winners announced March 29 at Operations Summit 2017 in Pittsburgh.

5 Holiday Tips for Consistent Omnichannel Customer Service

| Kevon Hills

This holiday season, retailers that can deliver a consistent service experience across every channel will not only strengthen customer loyalty but also ensure their business is realizing every opportunity to increase sales. Implementing these 6 tips will help ensure you can achieve these goals.

How to Wow Your Customers the Old School Way

| Angie Stocklin

Having a killer in-house customer service team is invaluable, and they should your surprise customers in a more personal manner, or in this case, wowing your customers the “old school” way. Here are the benefits of customer happiness, and a few methods that have worked well for online eye wear seller Readers.com.

Vermont Country Store

Training Agents to Reflect the Brand at Vermont Country Store

| Mike O'Brien

Vermont Country Store trains its agents to go beyond basic product knowledge to see themselves as brand ambassadors, and treat each everyone like family. See how this ethic is instilled in reps, and how they use active listening to pick up on cross-sell and upsell opportunities, without the hard sell. You can also hear the brand go more in depth on the subject at Operations Summit 2016, April 12-14 in Cincinnati.

Vermont Country Store

Vermont Country Store On Creating Agents as “Shopkeepers”

| Mike O'Brien

What does it mean to have CSRs act not just as problem-solvers but as “shopkeepers”of your brand’s unique style? Kara Soulia, director of operations, and Melissa Lackney, operations training and development coordinator for Vermont Country Store, explain the concept, and how they train their agents to extend the down-home feel of the company’s trademark stores to every channel and interaction, while being alert for “cues and clues” that can lead to cross-selling and upselling opportunities.