Eyewear brand Warby Parker continues to disrupt its sector by offering affordable eyewear both online and offline, innovating and taking a “do well by doing good” approach, its co-founder and CEO told an audience at IRCE in Chicago. Here is how the brand transformed from a pure-play ecommerce brand to reaching customers both online and in store.
As the retail industry is seeing a shift with digital in how brands are approaching marketing and establishing a store presence, retailers are looking for ways to provide timely relevant content that consumers demand to master the omnichannel approach, fully connecting the online, mobile and in-person experience. Here are some of the latest digital marketing trends to hit the industry in 2018.
Email is as relevant as ever when it comes to how retailers are communicating with their customers. This is why it is imperative to have a solid email marketing strategy ready. In this report by Multichannel Merchant, find out how email has evolved as a channel and some tips and tricks needed to remain relevant in a competitive retail market.
The holiday season is crucial for retail brands, generating around 25% of their overall annual sales. As brands compete for the attention of customers during this heavy shopping season, many pour a lot of effort into their social media presence. Here is how several fitness brands are standing out this holiday season.