Higher shipping costs not only harm your margins, but they may push away potential customers with a big appetite for online shopping. A bad experience or a high price could send them into the arms of your competitors. So what can you do to prevent this from happening? Here are 5 ways you can rein in high shipping costs.
After a successful rollout of robotic fulfillment at its distribution center in Toronto recently, Hudson’s Bay Co. plans to expand the capability to a DC in Pottsville, PA sometime in 2017. See how the technology performed in Toronto, and how the company performed in terms of ecommerce growth during the third quarter.
Do your employees know what makes your company tick, and better yet what helps move the needle? Merchants need to do a better job of educating them on sales drivers and profitability, and the business benefits of investments and process improvements. The more they know, the more invested they’ll be in your success.
Having a killer in-house customer service team is invaluable, and they should your surprise customers in a more personal manner, or in this case, wowing your customers the “old school” way. Here are the benefits of customer happiness, and a few methods that have worked well for online eye wear seller Readers.com.