Daniela Forte

Content Manager

[email protected] / DForteMCM

Barnes & Noble is Acquired by Hedge Fund

| Daniela Forte

Barnes & Noble was sold to hedge fund Elliot Advisors for $638 million, a move that could have potentially saved the bookstore giant from total collapse. Here is how Barnes & Noble will operate going forward.

Overstock.com Enhances Its Augmented Reality, 3D Capabilities

| Daniela Forte

Overstock.com has enhanced its augmented reality (AR) 3D experience, which the company has expanded from its mobile app to the mobile website. The AR functionality is also available on desktop. Here is how this capability is changing the way Overstock customers shop on mobile for furniture.

MCM CommerceChat podcast

How Vineyard Vines Uses Data to Become a Customer-Centric Brand

| Daniela Forte

Utilizing newly revealed data has enabled Vineyard Vines to put the customer first, enabling the brand to uncover how they interact in different channels. In the latest MCM CommerceChat podcast, Vineyard Vines and CCG Analytics discuss how the apparel brand has found success putting the customer at the forefront of everything it does.

Forever 21 in Restructuring Talks

| Daniela Forte

Is Forever 21 on its way out the door? The fast-fashion chain is reportedly in talks with potential lenders and restructuring advisors in an effort to turn around the business.

The Need for Speed on Your Ecommerce Website

| Daniela Forte

Website load time statistics show through various reports that if the average page load time exceeds three seconds, abandonment rates will go higher. High bounce rates tell search engines that visitors don’t find the website useful, which affects the ranking directly. Here is a look at how speed and load times can impact sales, conversions, search rankings and customer satisfaction.

Expanding Your Ecommerce Marketplace Presence: Where to Next?

| Daniela Forte

The top 75 ecommerce marketplaces sold $1.55 trillion in goods in 2017, with marketplaces overall representing 50% of global ecommerce sales. So it’s the perfect time for merchants who have already mastered Amazon and eBay to consider other marketplaces. Join Multichannel Merchant and ChannelAdvisor for a live webinar on June 5 at 1 p.m. (EST) to learn all about marketplace expansion