Call it E-RFM
Recent developments in e-mail marketing are creating new possibilities for an old set of catalog metrics: recency, frequency and monetary value. Here’s
Authentic Confusion: Clarifying E-mail Authentication
Get into a conversation of any length about e-mail authentication for example, which solution or solutions to adopt and why there are more than one and
Those Images May Get Your E-mailed Blocked
Contrary to what many marketers believe, spammy-looking content is generally not the reason Internet service providers block incoming e-mail, according to a study from Lyris Technologies.
Why Only Desperate Slobs E-Mail Their Whole List
(Magilla Marketing) If there is one complaint that comes up repeatedly in discussions with e-mail consultants and service providers, it is that they are all struggling to convince clients not to mail their entire list.
Affiliating with Success
Boy, has affiliate marketing come a long way since the mid-1990s, when Amazon.com and CDNow.com pioneered the practice of paying third parties commissions for online leads and sales.
Everybody Jumps on the Metrics Bandwagon
(Magilla Marketing) JupiterResearch analyst David Daniels is spearheading an industry-wide effort to standardize e-mail metrics, starting with defining terms around delivery.
Live from AOTA 07: Microsoft Says Sender ID Helps Vs. Spam
Boston–Microsoft announced that its e-mail authentication scheme has helped it make a serious dent in the amount of spam reaching Windows Live Hotmail accounts.
When Testing, More Is More
Do you know how big your or button should be? How about what color? Should your online registration process involve more than one page? Right about now
Getting Blocked? It’s Probably Not Your Content
(Magilla Marketing) Too many marketers fail to take basic steps to ensure their e-mail gets delivered and, as a result, seriously risk getting their campaigns blocked, according to Craig Spiezle, director of online safety for Microsoft.
Don’t Fear the Reviewers
Though most multichannel merchants have avoided posting customer-written product ratings and reviews on their Websites, those who have overcome their fear of the inevitable negative content swear by them.