listings
New Lists HEALTH-MINDED The 229,957 buyers of The Mayo Clinic Family Health Book are mostly men interested in personal health.Cost: $90/MSelects: recency,
MCM staff
Magazine publisher grows a Sterling catalog
‘People buy decorating magazines because they are getting ready to redecorate or remodel, and at that point, they are looking to buy,” says Don L. Nichol,
people
Dodgeville, WI-based Lands’ End has named Sidney C. Mashburn vice president of design; James D. Fielding, vice president of general merchandising for
The 10 Best Catalog Loyalty Tools
We won’t waste your time nattering on about why creating customer loyalty is so important, and why loyalty programs are critical. If you’ve made it this
new Web catalogs
Guess? to encourage Web surfers to buy from its new Website, Guess?, the Los Angeles-based casual apparel manufacturer/retailer, is offering free second-day
The Consumer catalog shopping survey
Catalog Age has been doing primary research on the catalog industry for the past 15 years. In fact, we do more research on the catalog business (nine
People
Mike Ruprich was named CEO of Newark Electronics, the U.S. catalog division of British electronic and industrial components distributor Premier Farnell.
ask the experts
Tim Choate is president/CEO of FreeShop.com, a Seattle-based online source of free offers and special deals from major marketers.When customers join your
New Lists
ROCK ‘N’ ROLL COLLECTORS The 52,931 Vroom catalog buyers, 58% of whom are women, spend an average of $70 per order on collectible and licensed products
Operations BENCHMARK’99
Welcome to the 1999 Catalog Age Benchmark Report on Operations, the third in a series of exclusive surveys produced this year by the staff of Catalog