How to Find and Talk to the Consumers You Need

| Terry Cane

There was a time when company-centric content was all you needed for success. But those days are far behind us. Modern consumers are subject to so many sales pitches that most ads are like white noise. But if not through ads, how can you get your brand’s message out there? Simply put, talk to them in a way they will find compelling.

4 Customer Data Problems that Can Impact Your Sales

| Michael Gerard

Advances in AI-based personalization technology let retailers tap into vast amounts of customer data. Analyzing it allows you to create personalized experiences that help secure customer loyalty. However, this exercise requires a clear strategy that should be based on a robust technology platform.

IoT in the Supply Chain to be Covered at Ecommerce Operations Summit

| Mike O'Brien

Innovation around the Internet of Things (IoT) is advancing rapidly, enabling data sharing among millions of devices and tagged items and providing new levels of visibility and traceability. Experts from FedEx and Microsoft will discuss the latest advances in IoT and results within their organizations at Ecommerce Operations Summit.

4 Strategies for Accelerating Ecommerce Order Fulfillment

| Derek Rickard

Keeping up with rising customer expectations is challenging, both when shipping to stores and DTC. With customer satisfaction and loyalty on the line, many are looking for ways to accelerate ecommerce order fulfillment. If you’re in a similar struggle with “the need for speed,” here are four strategies that can help.

A Guide to Optimizing the Speed of Your Ecommerce Website

| Hristo Pandjarov

Your ecommerce website speed has an impact on SEO and the customer experience when shopping with you. Slow websites result in fewer page views, reduced customer satisfaction and decreased sales. Here are some key practices to ensure your ecommerce website runs smoothly and continues to support your business goals.

5 Ways Customer Engagement Can Boost Your Ecommerce Site

| Dhruv Mehta

Clearly, engaged customers buy more, and restructuring your ecommerce business with a focus on customer engagement strategies can be a game changer in 2020. Here are 5 aspects of a customer engagement strategy to boost the customer experience and sales:

Calculating Your True Ecommerce Fulfillment Cost Per Order

| Brian Barry

Ecommerce fulfillment cost per order (CPO) is the sum of all the warehousing expenses involved in receiving, put away and storage of product, picking, packing and shipping and reverse logistics or returns processing from customers. But do you know your fully loaded CPO? This calculation process will help you generate a true number.

6 Things to Consider When Designing an On-Demand Warehouse

| Kirstin Monk

As the worldwide ecommerce market continues to grow, so does the need for additional fulfillment center space.
That’s where an on-demand warehouse comes in. Whether or not you’re using all the space of a warehouse you already own, or thinking about investing in one to rent out, here are some guiding design principles.

Consumer Data Privacy, Preferences and Permission: A Time of Reckoning

| Denise DeSisto

As consumers gain power over their information, the rules are changing. But that doesn’t mean businesses can go back to marketing blindly, ignoring one-to-one relationship building. Data still drives relationships, but permission will be required, unlike the invisible site cookies of the past. Here are some tools for navigating the new reality.